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Digital Marketing Manager at Enterprise Productivity & Sustainability ERP

Posted 2 days 19 hours ago by Grey Matter Recruitment

Permanent
Not Specified
Marketing & PR Jobs
London, United Kingdom
Job Description
Digital Marketing Manager at Enterprise Productivity & Sustainability ERP

Important role for an important mission. Curating digital experiences for a true disruptor within sustainability and carbon efficiency.

The Company

  • GPS Tracking/Carbon reporting/productivity analytics SaaS
  • Best in class analytics software reducing carbon footprint for some of largest infrastructure projects in the world
  • Over $200m in funding by top investors

The Role

Own and implement digital marketing strategy to optimise website performance, enhance the customer journey and traffic conversion.

  • Drive technical SEO optimisation and content requirements to maximise SEO traffic conversion through content and journey optimisation based on analytics and testing.
  • Lead paid media strategy and execution.
  • Use web analytics and intent tools to improve KPI's, web session insights, conversions, domain ranking, search visibility and content performance.
  • Define and lead the web architectural roadmap to consider updating functionality for eCommerce capability and customer support.

Desired Skills & Experience

As a digital marketing specialist, you will have a blend of website management, SEO and CRO skills for a B2B technology company.

  • LinkedIn and Google Advertising expert.
  • Experience driving insights with web analytics and intent tools.
  • Understanding of CRM and Marketing automation platforms.

If you feel you have the relevant experience please reply to this advert or email your CV to

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