Director, Product Marketing B2B (Viator)

Director, Product Marketing B2B (Viator)

Remote, UK

Director, Product Marketing B2B I Viator

About Viator

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore-everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)-making memories that will last a lifetime has never been easier.

What we do:

Viator's B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator's suppliers, affiliates, and partners.

What you'll do:

We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a "player coach" who is a stronger writer and presenter, possesses a deep understanding of B2B marketing strategies, along with a robust background in product marketing management (PMM).

Key Responsibilities:

1. Strategic Leadership: Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence.
2. Market Analysis and Positioning: Conduct thorough user and market research to understand customer needs that informs product strategy, segmentation and go-to-market strategies.
3. Product Launch and Go-to-Market Strategy: Oversee successful product launches, ensuring strategies are executed efficiently and effectively.
4. Performance Measurement and Optimization: Establish metrics for product marketing success and measure outcomes against goals.
5. Team Development: Mentor and coach team members, fostering career growth and skill development.
6. Hands-On Execution: Contribute directly to projects when necessary, demonstrating a scrappy, can-do attitude.
7. Stakeholder Collaboration: Work closely with other key stakeholders to ensure alignment and communication of marketing initiatives and results.

Qualifications:

1. 8+ years of experience in product marketing management.
2. 5+ years of leadership experience, successfully managing and developing large, high-performing product marketing teams.
3. Demonstrated ability to measure and optimize marketing outcomes, using data to drive decisions.
4. Exceptional strategic thinking, with a hands-on approach and willingness to dive into details.
5. Bachelor's degree in marketing, business, or a related field; MBA preferred.

Perks of Working at Viator

• Competitive compensation packages.
• Remote-friendly approach to collaboration.
• Flexible schedule promoting work-life balance.
• Donation matching for charitable contributions.
• Tuition assistance for career advancement.
• Lifestyle benefit for personal use.
• Travel perks for employee development.
• Employee assistance program for personal challenges.
• Health benefits with great coverage.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter.