Freelance Creative Director (Digital/Social) Brand Creative Pack United Kingdom, London (UK)

London, United Kingdom

In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, they decided to make their own. Now, 8 years later, our pack has 200 employees and we are beyond proud to be part of the B Corp movement.

Want to find out more about us? Click HERE

You will be a hands-on creative leader who excels at bringing concept to our screens to drive commercial results. We need a do-er who can work with our existing brand guidelines and team to push our creative assets to the next level across all digital touch points (Social channels, Paid ads & Amazon Store). Ensuring our visual and messaging strategy is seamlessly integrated across the board.

• Elevate our social media, digital and influencer content to drive engagement and reach with fresh, compelling visuals and campaigns.
• Optimise online creative assets (e.g., Amazon, D2C) to enhance product visibility and customer experience.
• Lead the creation and execution of in-store POS materials, ensuring consistency and visual appeal.
• Inspire and lead a team of highly imaginative creatives in our growing creative hub. Nurture a vibrant culture of innovation and imagination that permeates throughout our entire organization.
• Safeguard the essence of our brand through meticulous adherence to brand guidelines. Ensure that every (!) creative output effectively communicates our key messages. Oversee the creation of captivating marketing campaigns across print, digital, and social media platforms.

• We're a petcare business so we need to know you understand our category - the good and the bad, how to disrupt it, who shops it, and why they'd switch to us.
• You're a digital native, on top of the latest trends and changes. You know how to cut through the noise and make our brand stand out.
• 8+ years experience turning concepts into reality, with know how in blending design, copy and strategy.
• You have led a creative team in the past. In-house experience is considered a plus.
• Commercially oriented: You don't only want to grab attention and be recognised by the industry, but also the business to thrive and to make actually real impact.
• A proven experience with FMCG/CPG brands, and a true multidisciplinary creative. By multidisciplinary we mean physical retail, Amazon, digital, social (Instagram & TikTok), as well as experience across the more traditional marketing mix.
• We don't expect you to be a marketing scientist, planner or UX ninja but we do expect you to effectively collaborate with those disciplines in order to next-level our brand and marketing output
• Experienced in working with multiple-territories to match our current footprint and our huge ambitions.

Not sure if you tick all the boxes but our role truly excites you? Don't let our job description hold you back, get applying!

• Certified B Corp Employer with supportive policies and practices to ensure we are one happy pack
• Flexibility to work from home
• Pets at work so everyday is bring your pet to work day

Stage 1: Send your CV and portfolio in to us - we look forward to barking & meowing over your impressive work!

Stage 2: Assessment from home (10mins)

Stage 3: Intro call with Georgie (25')

Stage 4: Intro call with Simon or Marc (45')

Stage 5: Case study interview with Marc & Simon (45')

Ideal start date: What are your plans tomorrow?

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are, where you come from, what you believe in or what your dreams are, we welcome you and look forward to receiving your application.

We're looking forward to hearing from you.

If your circumstances require any special arrangements at any stage of our interview process, please let us know.

We kindly ask to apply in English.