Global Brand Director Winsor & Newton

You will develop, drive and manage the Winsor & Newton brand across the global markets in order to achieve short-term and long-term brand growth and development, consumer engagement, market growth and profit targets in line with overall company strategy.

Your key accountabilities include the following:

1. Developing brand strategy, positioning for the brand, driving deployment and ensuring consistent execution across markets and touch points.
2. Developing a global brand plan both on an operational and strategic level.
3. Develop and execute an integrated communications strategy and platform for the brand in line with the brand positioning and target audience across the brand's online channels (web, social, email) and offline (e.g. partnerships).
4. Manage the brand's financial performance and review the brand portfolio.
5. Work with the markets to ensure that in-market consumer pricing reflects the brand's premium positioning.
6. Work closely with the key markets for input and alignment as well as overseeing execution, ensuring consistent quality and effectiveness.
7. Develop digital and ecommerce capability in the global brand team and local market teams and drive towards a truly brand led organisation.
8. Lead a multi-discipline brand team to effectively deliver the above in line with brand objectives.

Experience and qualifications we are looking for:

1. A Business/Marketing degree or equivalent.
2. Proven track record in building brands, driving innovation and achieving business results.
3. Proven experience in the Premium Consumer Goods Industry.
4. Experience in integrated communications planning and digital media, ideally including eCRM.
5. Solid and well-rounded background across marketing disciplines, including Insight and NPD development.
6. Experience in strategy development and implementation (both global and local experience).
7. Proven leadership experience, in particular in a matrix environment.
8. Interest/passion for the creative arts.

WHAT WE OFFER

1. A comprehensive benefits package including pension scheme, life insurance, employee assistance programme, 25 days annual leave, discount on Colart products.
2. Cycle to Work scheme.
3. A hybrid working model offering the flexibility of onsite and remote work.
4. A commitment to sustainability: our vision is to be the most sustainable house of leading creative brands.
5. A wellbeing programme including summer and winter parties and other fun events, complimentary breakfast on Tuesdays and drinks night on Thursdays.
6. Colart is proud to be a certified B Corp.

OUR DIVERSITY, EQUITY AND INCLUSIVITY COMMITMENT

Many Voices. One Community

At Colart, our Diversity, Equity and Inclusivity (DEI) vision is to become a company of choice with a diverse, equitable and inclusive workplace where all can thrive professionally and personally.

ABOUT COLART

A Common Purpose Uniting Action

By working with Colart, you belong to a community that believes in the mission to 'inspire every artist in the world'. This comes to life through our heritage brands, the pride we take in them and in our people who bring these brands to life. We have built a culture of openness that allows deeper connections between people and teams, curiosity that leads to new innovations and a safe environment in which to learn, fail and be your authentic self.

As an international business, we believe in flexibility, meaning we maintain global ways of working to bond us while respecting local cultures. We are still small and agile enough to foster powerful collaborations and connect with each other in ways that build strong relationships. Anyone can talk to anyone.

Our structure is flat and non-hierarchical and, because we embrace change, this means we don't offer a 'one size fits all' career path. Instead, we encourage lateral movements to help you follow your ambitions, hone a skill set and achieve future goals. Wellbeing, mentoring and inclusivity are fundamental parts of the package.

We are privately owned, with a parent company that empowers us to achieve our long-term focus. Our vision is to be the leading house of sustainable creative brands. Together we are passionate about creating value in three ways; financially, environmentally and socially.

It is not just words. We act and care together! So, how do you want to play your part in Colart?

If you are interested in this role, please click here to apply online.

Note for Recruitment Agencies: whilst we value that you want to work with us, we will be sourcing this role directly and therefore ask that you do not approach us.