Head of ABM

Head of ABM
London/ Hybrid/ Remote
Salary: £75-85k, great benefits and high growth company culture with a leading b2b tech agency.

Are you ready to make a significant impact on your clients' revenue? Our client, a thriving b2b tech agency, is seeking a commercially driven ABM Manager to join a team dedicated to revolutionising the way the world delivers revenue. This role offers a flexible working style, allowing you to work from any suitable location with hours that fit your schedule and our clients' needs.

This agency has a unique culture where employees are encouraged to find passion and purpose in their work. The team is committed to valuing and rewarding its members, recognising that their collective strengths drive innovative solutions and greater success.

Role Overview

As an ABM Manager, the primary focus will be to consult, design, and deliver strategies for end-to-end customer journeys within the Account Based Marketing framework for complex global companies. This role involves strategic planning, account tiering, segmentation, messaging, and content strategy, with a strong emphasis on marcom tech stack knowledge, particularly ABM software.

Key Responsibilities

1. Guide early client discussions about ABM ambitions and identify gaps.
2. Understand best-practice ABM in terms of client team structure, communication, programme design, execution, and measurement.
3. Receive and analyse ABM briefs, gather necessary information, and propose informed approaches.
4. Design and activate 1:1, 1:few, and 1:many ABM campaigns.
5. Partner with the Media team to support campaign execution.
6. Lead a cross-functional team to support ABM projects.
7. Present ABM theory to clients and understand different ABM theoretical models (ITSMA and Forrester).
8. Design and facilitate workshops, both online and in person.
9. Build value propositions and create messaging for different segments.
10. Develop ABM content strategy, including audits and thought leadership topics.
11. Consult on and address gaps in the ABM customer journey.
12. Leverage a multi-channel approach and ABM platform to engage key personas and targeted accounts.
13. Collaborate with Sales, Marketing Operations, Content Development, and Digital Marketing teams on the end-to-end experience.
14. Shape client CRM strategy and measure the effectiveness of ABM activities.

Skills and Experience Required

1. Minimum of 10+ years' experience in B2B marketing with 5+ years in ABM, preferably agency-side.
2. Experience in designing global ABM programmes for large, complex companies.
3. Certified ABM training.
4. Proven track record of successful ABM campaigns across various industries.
5. Understanding of marketing automation platforms and ABM software.
6. Ability to align activities to deliver strategy, address gaps, and evaluate impact.
7. Excellent consulting skills in theory, design, delivery, facilitation, and evaluation.

Join a team that values independent thinkers and those who challenge the status quo. If you possess the skills and experience required, consider bringing your unique perspective to help shape the future of revenue services.