Head of Brand

Head of Brand - UK Direct Acquisition (Sales & Marketing)

Hybrid in London

We're looking for a Head of Brand to power our next stage of growth

We are a profitable, fast-growing fintech and the market leader in providing business finance to UK micro-SMEs. We need your help to elevate our brand by reaching a broader audience, creating consistency and moving beyond our traditional focus on performance marketing.

About us

Fast, flexible finance empowers small businesses to manage their cash flow better and seize opportunities - making their business and the economy stronger as a whole. At iwoca, we do just that. We help businesses get the funds they need, when they need it, often within minutes. We've already made several billion in funding available to more than 100,000 businesses since we launched in 2012, and positioned ourselves as a leading Fintech in Europe.

Our mission is to finance one million businesses. We'll get there by continuing to make our finance ever more relevant and accessible to more businesses by combining cutting-edge technology, data science, and a 5-star customer service.

The role

As Head of Brand you'll be responsible for:

• Owning and managing our brand
  • Develop and execute a comprehensive brand strategy aligned with company goals, market trends, and target audience needs
  • Re-define our target audience and help us expand our positioning from just micro SMEs to larger SMEs
  • Set and create the tools and processes to measure brand KPIs related to awareness, recognition, consideration and perception
  • Become the voice of the customer and lead market research efforts to identify brand perception, competitive positioning, and customer insights
• Brand management
  • Provide centralised oversight to our brand and manage the consistent implementation of iwoca's brand and copy across all touchpoints with the customer
• Content creation and campaigns
  • Manage the creation of brand assets (e.g. customer stories) that can be used in marketing and sales campaigns
  • Work closely with channel owners to brief and create marketing materials that are aligned with the brand identity and adapted to the channel itself
  • Identify opportunities for improving our brand KPIs, e.g. through ATL campaigns where this makes sense or through existing channels
  • Address brand challenges such as low awareness and incorrect perception

The team

You'll report to our CMO and sit within our Direct Acquisition team which includes our Marketing, Sales and Acquitech teams. You'll be responsible for our brand team within that setup.

The Marketing team is responsible for advertising our products to small businesses. In the Sales team, Business Development Executives (BDEs) are responsible for calling and emailing small businesses thought likely to respond to a Sales outreach. Acquitech powers both teams with technical and data science solutions like database management, prediction models, attribution systems and reporting.

The requirements Essential:

• You are an experienced Head of brand and have a great feel for copy and a good eye for detail.
• You're a fantastic communicator internally and externally.
• You have developed and executed brand strategies before.
• You are organised. You're able to project manage different areas of the business to talk to our customers in the right way across copy and design.
• You're comfortable enough with numbers so that you can translate the intangible that is brand into something that's measurable and that we can derive insights from.
• You have the hustle and boldness to identify clever ways to make an impact rather than just throwing money at a problem.

Bonus:

• You have experience in B2B financial services.
• You have a track record of bringing about change in a brand's positioning and improving the effectiveness of marketing as a result.
• You understand the challenges facing small business owners, e.g. because you have been one yourself.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value diversity in thought and skill, and encourage you to explore new areas of interest to help us improve our products and services.

The offices

We put a lot of effort into making iwoca a brilliant place to work:

• Offices in London, Leeds, and Frankfurt with plenty of drinks and snacks
• Events and clubs, like bingo, comedy nights, yoga classes, football, etc.

The benefits

• Medical insurance from Vitality, including discounted gym membership
• A private GP service (separate from Vitality) for you, your partner, and your dependents.
• 25 days' holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave
• A one-month, fully paid sabbatical after four years.
• Instant access to emotional and mental health support.
• 3% Pension contributions and share options.
• Generous parental leave and a nursery tax benefit scheme to help you save money.
• Cycle-to-work scheme and electric car scheme.
• Two company retreats a year, we've been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.
• Company-wide talks with internal and external speakers.
• Access to learning platforms like Treehouse.

Useful links:

• iwoca benefits & policies
• Interview welcome pack