Head of Brand (fixed-term maternity cover)

Who we are

In a world where old school soft drinks, unnecessary food waste and outdated business practices are a thing of the past, DASH is at the forefront of a new wave of healthy soft drinks. We infuse our super tasty waters with real wonky fruit. That's the bent, crushed, misshapen fruit that supermarkets say no to.
Finally, a drink to be excited about. No sugar, no sweeteners, no worries.

DASH launched in 2017 and has quickly become the market leading brand in a category that has grown over 150% YoY in the UK. DASH has an industry-leading DTC platform, and in 2024 will sell 35 million cans in 20+ international markets with notable retailers including: Sainsbury's, Tesco, Waitrose, Ocado and COOP.

We are incredibly proud to say that we are a Certified B Corporation. We always intend to use our business as a force for good, and now it's official.

Job role:

We are looking for a Head of Brand to join the team at DASH and lead our ambitious marketing plans for 2025. This role is a maternity cover contract (approx 12 months) and we are ideally looking for someone to start mid March.

• Lead the development and execution of the annual brand strategy, ensuring alignment with business objectives and market trends.
• Plan, create, and execute integrated marketing campaigns that drive brand awareness, engagement, and sales growth across key channels.
• Manage the brand budget, ensuring resources are allocated efficiently and effectively, with a focus on ROI.
• Oversee PR efforts and management of our external PR team.
• Work with the design teams to implement design and packaging updates.
• Ensure the smooth execution of all brand initiatives, collaborating with internal teams and external agencies to deliver on objectives.
• Manage and mentor the brand and design team, fostering a collaborative and creative environment while ensuring high performance and personal development.

Experience we are looking for:

• Proven experience in brand management, with a strong track record in the FMCG.
• Strong strategic thinking with the ability to lead both long-term brand vision and day-to-day execution.
• Extensive experience with budget management, campaign planning, and execution.
• Creative and detail-oriented, with experience overseeing design and packaging updates.
• Strong team management skills, with a demonstrated ability to lead, inspire, and develop a high-performing team.
• Excellent project management and organisational skills, with the ability to balance multiple priorities.

About you:

• An experienced brand manager (7+ years) with a background in campaign management, packaging, partnerships and team leadership.
• A strong communicator with the ability to collaborate with various teams and external partners.
• A natural leader, who thrives in a fast-paced environment and can motivate teams to deliver results.
• Passionate about health, wellness, and sustainability - with an understanding of how to position a product that resonates with today's conscious consumer.

What we can offer:

• Competitive salary
• Hybrid working with minimum three days in the office a week
• 25 days holiday a year
• Classpass and Headspace subscriptions
• Work phone
• Enhanced family-friendly policies
• Free tasty breakfast in the office
• Regular social events with the team
• Dynamic and supportive working environment
• As much DASH as you can drink!

DASH's commitment to diversity and inclusion:

DASH Water is committed to employing a diverse workforce and providing a supportive environment for employees from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age. If there is anything we can do that will help you submit an application and take part in the application process, please contact us first at