Head of Growth Marketing

London - Hybrid - 2 days per week in office, 3 days remote (or office if you prefer!)

Occasional travel to our Sheffield office (paid)

ABOUT THE ROLE

Goodlord's mission is to provide the best renting experience in the world and we're on the hunt for a high performing, data-driven Head of Growth Marketing to join the team. You will own the growth marketing roadmap, focusing on improving and implementing channels for exponential growth. This role will be the second most senior role in the Marketing Team and will deputise for the Marketing Director when required. We are looking for a leader who can inspire trust and drive action.

No two days are ever the same at Goodlord so what you'll be up to will vary. The pace we move at also means priorities will change and you'll need to be comfortable with this. But these are the things that will be core to your role and will keep you busy.

The day to day stuff:

• Develop and execute a comprehensive growth marketing strategy to drive new customer acquisition, managing CAC and expanding brand presence across key channels.
• Align marketing activity to broader business goals and ensure long-term strategy scales with the business and the broader market.
• Utilise data analytics, performance metrics, and customer insights to refine and optimise ROI across channels.
• Full ownership of the growth marketing budget and customer acquisition costs (CAC) and reporting on performance to the Senior Leadership Team, including the CFO.
• Develop and execute a successful strategy to achieve enterprise sales growth through effective ABM initiatives.
• Manage strategic partnerships, driving the development and execution of initiatives that generate new revenue for the business.
• Oversee and optimise the customer acquisition funnel, from awareness to conversion, ensuring a deep customer understanding, effective targeting, messaging, and segmentation.
• Complete ownership of the website, including optimising user experience and conversion rates to drive new leads.
• Drive the creation of compelling content, email marketing, and campaigns to engage prospects and nurture leads through the sales pipeline.
• Lead and mentor a high-performing growth marketing team, setting clear goals, tracking performance, and fostering a collaborative, results-oriented culture.

ABOUT YOU

You should apply if you:

• Have a proven track record of delivering results within B2B SaaS marketing, with deep expertise in demand generation, content marketing, and data-driven decision making.
• Have achieved material increases to customer acquisition and brand presence through delivering a successful growth marketing strategy.
• Bring strong expertise in data analytics, customer segmentation, and performance tracking tools (e.g., Google Analytics, HubSpot, Mixpanel).
• Can demonstrate deep experience working with messaging frameworks to drive effective campaign messaging.
• Have excellent leadership and team management skills, with a track record of building and developing high-performing marketing teams.
• Have the ability to think strategically and execute tactically in a fast-paced, results-oriented environment.
• Demonstrate excellent communication skills - evidenced through strong copywriting skills and verbally where you have examples of clearly articulating a vision to Stakeholders in a way that inspires, influences, and builds trust and confidence.
• Have the ability to build strong relationships and collaborate with senior stakeholders across the organisation.
• Bring a data-driven mindset with a passion for experimentation, testing, and scaling marketing initiatives.

ABOUT US

We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, landlord, and tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution.

And we did. Like all startups, it's been a bit of a roller coaster journey, but we're now stronger than ever, with around 3000 letting agents using the platform, exciting & varied product lines, and 350 Goodlordians across the group supporting the mission!

Our purpose - building the best rental experience in the world - is clear to everyone, and so too is the fact that people are central to achieving that mission; we have worked hard to make Goodlord great so we're proud to have been ranked 10th in the UK's Best Workplaces 2022 - Large category.

Our mission:

• Two in five people in the UK rent their homes. Our mission? To provide them with the best renting experience in the world.
• We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant.
• Like all scale-ups, it's been a bit of a rollercoaster journey, but we're now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products, and 350+ Goodlordians across the group supporting the mission!

WHY YOU'LL LOVE BEING A GOODLORDIAN:

Aside from the role, the people, our culture, and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here's a few favourites amongst Goodlordians:

• Grow with Goodlord: your development is important to us. Have a goal in mind? Share it with us and you can use your £1000 annual development fund to support it.
• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health.
• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being.
• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals.
• Our team: we're an energetic, sociable, and talented bunch who are passionate about what we do and determined to make a difference.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment. If there is anything you need to participate fully in the interview process we'd like to hear about that too, please just include it in your application. Come and join us!

Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team.

Regrettably we are not able to provide sponsorship for this role.

No agencies please - we have tried and trusted partners we would turn to should we require support.