Marketing Data Scientist

Job Title: Marketing Data Scientist
Location: London - Hybrid - Two Days In Office
Employment Type: Full-Time/Permanent
Hours: Monday - Friday

AA Summary

Thought The AA only provide roadside assistance? Think AA-X.

Technology has made human life easier; from booking holidays and banking, through to meeting new people and work opportunities. But over the last decade owning and driving cars has gotten far tougher. At AA-X we are on a mission to re-invent the car ownership and usage experience.

We imagine, build and grow connected car ventures. Using data and AI to provide car and driver insights with new solutions that give drivers control, confidence and a little joy across their motoring lives.

As a Marketing Data Scientist within AA-X, you'll be a part of the UK's largest and most trusted driving company, developing and testing human-centric products and services fast; whilst giving AA members first access to everything we build. Are you ready for a career where you're always ahead?

This is the job

As a Marketing Data Scientist at AA-X, you'll uncover opportunities for advanced analysis, using data to tackle complex challenges and support our marketing team, the broader business, and our customers. Your insights will predict future trends, aid decision-making, and drive both customer satisfaction and business success.

You'll play a key role in developing analyses that help AA-X teams offer more relevant propositions, services, and offers to our customers. Additionally, you'll enhance strategies and operational processes across AA-X, boosting overall effectiveness.

What will I be doing?

• Construct AI models to enhance product offerings and deepen understanding of products and customers.
• Implement visionary ideas to deliver data science products.
• Solve high-value business and systems problems using data analysis, data mining, optimisation tools, machine learning, and statistics.
• Create and present bespoke analyses with clear, actionable conclusions.
• Design and deploy algorithmic solutions to address business opportunities and support customer outcomes.
• Collaborate with the Marketing team to design, implement, and interpret AB tests, uncovering insights into product offerings and customer behaviour.
• Develop attribution models to understand the value of various marketing channels.
• Build quick prototypes to test hypotheses using tools like Python and Spark.
• Provide consultative expertise and suggest improvements.
• Drive the Data Science agenda, working with colleagues across Product, Operations, and Marketing to implement enhancements.

What do I need?

• Proven experience with statistical models: Bayesian Algorithms, Multitouch Attribution, Regression, GLM, Neural Networks, Decision Trees, Affinity Analysis.
• Experience in developing and applying AB testing frameworks.
• Skilled in conducting complex analysis using various data sources and types.
• Experience delivering projects in an agile environment using tools like GIT, JIRA, and DevOps.
• Proven experience with Machine Learning algorithms to enhance Customer experience and Lifetime value.
• Strong understanding of core statistical concepts and their applications.
• Proven track record of delivering actionable customer intelligence to both technical and non-technical audiences.
• Ability to design and deliver technical solutions to business problems using data.
• Experience with analytics, data science, and BI approaches and technologies.

Additional information

We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.