Sr Director, Analyst - Advising Chief Marketing Officers in Tech Companies (Remote UK, Ireland, ...

About the role:

Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner's Research and Advisory sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives.

They are a trusted source of advice for clients, reinforcing Gartner's value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

This Analyst sits within Gartner's Tech and Service Provider practice and will guide CMOs and their key leaders in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B Tech CMOs (with corporate, BU and/or regional remits) this role will focus on Marketing Leadership and Strategy along with Brand Awareness, Org and Talent and Budgeting. Successful candidates will leverage a deep understanding of Tech CMO sensibilities to advise marketing leaders on:

• Develop strategic marketing plans that align marketing strategies, objectives, activities and resources to the enterprise vision, goals and strategic outcomes.
• Prove and articulate the value of marketing to the enterprise to increase understanding of marketing's role, show its impact to enterprise priorities, and secure budget and resources.
• Build and execute marketing strategies that are resilient to change and deliver value, specifically demonstrating marketing impact on and accountability for business growth.
• Prove and articulate the value of marketing to the enterprise through data-driven analytics and insights.
• Define portfolio and product prioritization with other CxO stakeholders to drive retention, expansion and acquisition efforts to achieve growth goal.

• Define the role of the CMO and the marketing function inside the enterprise and lead the marketing function to deliver improved results against its objectives and generate tangible business value.
• Define and establish the role of marketing in cross-functional initiatives, including fostering effective partnership and trust-based relationships with other sales and product leaders.
• Build cross-functional collaboration with peers to align marketing strategy to business growth goals and increase effectiveness and agility.
• Build the marketing function and infrastructure to support a high growth global tech provider.

• Make the business case to the CEO and CFO and other senior leaders around the need to invest in brand awareness (as opposed to lead generation).
• Understand the different channels used for brand awareness vs lead generation.
• Develop "bottoms-up" brand differentiation that aligns products, portfolios and the company brand.

What you will do:

• Deliver high-quality actionable advice to an executive client audience through a variety of media.
• Write evidence-based content that is clear and actionable.
• Create and deliver presentations for webinars and other client-facing Gartner events.
• Deliver outstanding sales and service support to retain and grow the Gartner business.
• Build credibility as an industry expert to represent Gartner research, methodology and strategy.
• Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
• Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
• Be a mentor and a coach by supporting more junior team members.

What you will need:

• Bachelor's degree or equivalent experience; Graduate degree preferred.
• 12+ years of relevant field or industry experience.
• An informed understanding of the challenges facing Tech CMOs as leaders within the enterprise and drivers of business impact.
• Experience as a former CMO/head of marketing for a software or tech services company, either corporate or for large business unit including responsibility for budgeting, managing the org, the company/portfolio brand and campaigns at a global level.
• Extensive experience leading development and execution of marketing strategies and aligning resources that drives enterprise growth.
• Experience building business cases for marketing strategies or plans, resources and budgets and demonstrating results, including measurable impact of marketing on business outcomes.
• Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders.
• A background leading demand generation/revenue/performance/growth marketing teams is preferred.
• Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables.
• Demonstrate excellence in research and writing ability.
• Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions.
• Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges.
• Strong communicator who is able to explain complex concepts concisely and simply.
• Subject matter expert comfortable presenting at large and small-scale speaking engagements.
• Strong business and financial acumen.
• Deep knowledge of the global and competitive landscape within subject area as well as the interplay in that market.
• Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team.
• Learning agile and adept with navigating highly matrixed environments.
• Ability to represent Gartner's research methodology and strategies effectively at all levels.