Head of Marketing / France / VBET

Head of Marketing/Acquisition (France) / VBET

Company Overview:
VBET is an award-winning sports betting and gaming operator with 20 years of experience in the industry powered in-house by Bet Construct. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET's mission is to give our customers the best betting and gaming experience in a safe and secure environment.

About the Role:

As the Marketing / Acquisition professional for the French market, you will report to the Regional Director and lead all marketing efforts for this key market. Your mission will be to craft and execute a growth-driven strategy across all marketing channels, focusing on performance and profitability. This is a unique opportunity for a seasoned marketing leader or an ambitious professional ready to take the next step in their career.

Key Responsibilities:

• Take ownership of digital marketing channels, including PPC, SEO, Display, Programmatic, Affiliates, Paid/Organic Social Media, and CRM
• Manage budgets and drive growth, ensuring profitability and ROI
• Develop and implement a comprehensive marketing strategy tailored to the French market
• Create, manage, and optimize acquisition campaigns for sportsbook and casino, ensuring efficient bonus costs and ROI
• Collaborate with and oversee external agencies for SEO, Programmatic, CRM, and Social Media
• Manage partnerships, nurturing existing ones and identifying new opportunities
• Work cross-functionally with teams such as Marketing, Product, Operations, and Data to enhance customer experience
• Ensure compliance with French gambling regulations and promote socially responsible advertising

Requirements:

• Bachelor's degree in Business Administration, Communications, or related field preferred
• Experience: At least 5 years in the gambling industry, with proven expertise in customer acquisition, retention, and brand strategy
• Skills: Commercial and analytical mindset, capable of blending data insights with creative marketing strategies
• Big-Picture Thinking: Comfortable managing the full customer journey from awareness to advocacy, with a hands-on approach when needed
• Adaptability: Thrives in fast-paced, startup-like environments
• Knowledge: Familiarity with the French online gambling market is a strong advantage
• Language: Fluency in English is essential; French proficiency is a plus
• Personal Traits: Passionate, collaborative, and an excellent communicator with the ability to build trust across teams and stakeholders

Why Join VBET?

VBET FR is a cornerstone market for VBET, and our marketing team is at the heart of our success. Joining us means contributing to building a world-class brand and delivering outstanding betting and gaming experiences in a safe, regulated environment. If you're a leader passionate about innovation and growth, we'd love to have you on our team.

Role Benefits:

• Competitive experience-based salary
• Upskilling and reskilling trainings
• 4 days off in a year
• 4 days per week in the office and 1 day work from home