Head of Marketing

My client is the fastest growing B2BD2C platform in its industry, offering a market distributing unique product to the technical community. They seek a Product Lead Growth Head of Marketing responsible for executing growth marketing strategies, managing multiple channels, and collaborating with cross-functional teams. This role is FULLY REMOTE.

This is an excellent opportunity to head up the marketing function with a small team whilst being fully operational. The ideal person will have experience working in a B2C organisation that relies on product led growth and experience working in growth marketing including in SaaS companies with ideally a bottoms up business model.

The Head of Marketing Role Skills

• Execute the overall marketing strategy to align with our client's strategy
• Own D2C top of funnel and support product to execute our client's middle of funnel growth initiatives (retention and monetisation)
• Focus on community and influencer marketing techniques
• Partner with both product and sales teams to develop compelling product messaging that effectively communicates the value of the product
• Build and inspire a high-performing marketing team, fostering a culture of collaboration and continuous learning
• A data-led marketer to ensure the product delivers for the customer. Testing, measuring, and optimizing are at the heart of everything.

Skills/Experience Required for Head of Marketing Role:

• At least 5 years demonstrable experience working in a SaaS tech start-up, within a B2C setting with a Product Led Growth model.
• Experience working within product marketing or growth marketing function
• Demonstrable experience managing and developing a high performing team
• Ability to evidence data and insight as a lever and differentiator in growth opportunities
• Ability to work with a high degree of autonomy in a start-up environment and overcome challenges
• Experience managing marketing tech stack including software such as Hubspot, customer.io, Amplitude, Google Analytics, HotJar, Optimizely

Why Work for this Company as their Head of Marketing:

• This is a very flexible opportunity. It is FULLY Remote working anywhere you want!
• Flexi Time - Choose your hours as long as you have at least 4 hours of overlap with London
• Annual company retreat for company collaboration.
• Home office set up to ensure you have everything you need to do the job
• Investment in Training & Personal Development - £2,500 training budget to acquire certifications and more.