Head of Membership Marketing

Head of Membership Marketing

Legal Membership Organisation

2/3 Days Office Central London, 3/2 Days Home

Salary: £50,000 - £55,000 dependant on experience plus company pension scheme, Death in service and employee assistance programme.

Permanent, Full Time

My client is a leading Legal membership organisation currently recruiting for a Marketing Manager.

If you are an experienced marketing manager working for a trade association, membership body, professional body, regulatory body, not for profit, or similar.

Job Description

1. Membership recruitment and retention:

• Designing and delivering consistent dedicated member recruitment campaigns throughout the year.
• Ensuring our membership proposition is as attractive as possible to existing and potential new members.
• Identifying opportunities to reach potential members implementing campaigns and marketing activity accordingly.
• Working with other team members to ensure we are promoting the benefits of membership through other products, including training, events, and publications.
• Ensure membership retention activities are delivered to a high standard, in line with industry best practice.
• Ensure retention processes support the member journey and increase membership lifetime value.
• Accurate reporting of membership numbers and income, including monthly KPIs, to measure the success of recruitment and retention activity.
• Act as a key part of the team responsible for our new Customer Relationship Management (CRM) system, ensuring it supports the activity outlined above.

• Lead the promotion of products and services to current and potential new members, using a range of digital and offline channels.
• Build and develop marketing partnerships with other organisations in the sector to promote our products and services.
• Work with colleagues to identify products and services to be incorporated into recruitment activity to present a holistic view of the membership offer.
• Identify and provide input on new initiatives, products and services, to maximise their member recruitment potential.
• Work with the Sponsorship Co-ordinator to identify opportunities for cross-promotion, as well as additional opportunities for sponsorship of events.

• Working with the Marketing Manager, lead the organisation of (and grow) the annual member awards programme including nominations, judging process and the gala awards evening.
• Working alongside the Professional Development function to promote events and training including our flagship National Conference.
• Work alongside the Head of Editorial to lead the promotion of our publications; including paid-for products, and those included as part of our membership offer, such as our member magazine, The Review.
• Actively support our training, events and publications teams to secure their income targets.

• Together with the Marketing Manager, act as brand champion, ensuring our look, feel and tone are in keeping with our brand and that our visual assets are used properly.
• Lead the production of marketing collateral.
• Work with colleagues to ensure products, including training, events, publications and accreditation have appropriate branding.
• Develop and manage brand partnerships, as necessary.

• Work to ensure our website effectively markets membership benefits to existing and potential new members.
• Update the website regularly with images, news, video and new copy as appropriate, in liaison with colleagues.
• Ensure products and services are being effectively promoted across our social media platforms.

• Effectively manage and develop our Marketing Manager, supporting them on delivery and building their skillset.
• As part of the Heads of Team group, play an active role in the day-to-day running of the organisation.
• Reporting to and working closely with the Senior Leadership Team to ensure accurate forecasting and budgeting of membership income.
• Regularly presenting to our Board on membership growth and other matters within the Marketing remit.
• Work closely with members, including acting as staff lead on specific Committees, to ensure our activity maximises the benefit of member expertise.

To apply to this role please send your CV.

Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.

Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.