Head of Product (Markets)

Who we are?

Silverfin is a cloud first solution that enables accountants to streamline significant parts of their workload and spend more time on value adding activities.

Silverfin solves a very real problem: it automates a large chunk of the repetitive tasks that people working in financial services spend their time on and improve communication with their customers.

Recognised as an industry leader, we have picked up many accolades, including in 2021 winning Deloitte Belgium's Technology Fast 50 award for most sustainable growth - an award given to the company with the best percentage growth over the last four years.

Our headquarters is in Gent Belgium, from where we have successfully launched activities in BeNeLux and the UK. From these offices, we're serving a strongly growing client base, including the big 4, in 15 countries with 180+ colleagues.

Since November 2023 we are proudly part of Visma - the European leader in mission-critical cloud software, enjoying the power of the Visma brand and resources whilst retaining business autonomy and go-to-market freedom.

At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

We're committed to elevating talent by creating an environment where we can all thrive together. So if you think you have what it takes, but don't necessarily check every single box, please consider applying. We'd love to hear how you might contribute to our mission and our team.

How would you support our success?

Your role

The Head of Product (Markets) is a leadership position within Product Management in Silverfin. As a leader of both individual contributors and managers, the Head of Product is expected to maximise the impact of our product investments across our markets. Strategising for product-market fit and overseeing the execution of our product initiatives is therefore pivotal to the role. The Head of Product will direct and support the regional Senior Product Managers in serving their respective markets and delivering products that meet market needs and drive the market growth.

We believe in we, not them and us. The Head of Product (Markets) will foster a strong collaboration with other product leaders and stakeholders, including engineering, business services, marketing, sales and support. A close-knit collaboration with our Head of Product (Universal) is especially important. Also, as a senior product leader, the Head of Product (Market) will be a close partner to the General Managers of our market business units and our VP Marketing.

What would success look like?

Your performance & accountability

Silverfin is a product-led company and the Head of Product (Markets) is a central and key role in our value-chain towards the market. The Head of Product (Markets) will ensure that we achieve product-market fit with Silverfin in the markets we choose to operate in. Our regional product choices and execution hereof, as managed by you and your team, will directly impact Silverfin's top and bottom line. By balancing our investments across markets you will ensure that we invest our efforts according to our strategy and that we maximise the return of our product investments.

In order to succeed in this role, you should achieve the following:

1. Expert knowledge of our product and how it's used by our customers
2. Keep Silverfin at the forefront of AI and automation
3. A strong product NPS of in each of our markets
4. Significant ARR contribution from product innovation
5. 80% achievement rate of your committed product outcomes
6. Industry-leading eNPS for your team
7. Exceptional collaboration with other departments and teams

What would you do to drive our success?

• Active participation in the departmental leadership team of the VP of Product, including contribution on matters such as product strategy, operating model and departmental culture.
• Product ambassadorship and internal/external product evangelism
• Lead, mentor, and grow a high-performing product management team, including other people managers, fostering a collaborative and results-oriented culture
• Promote cross-functional collaboration and communication between product, engineering, business services, marketing, sales, and support teams
• Co-develop and execute market-specific product strategies and plans that deliver value to customers while driving business growth, in collaboration with local product teams
• Ensure accountability in product planning and execution through clear goal setting and transparent reporting on progress
• Design and implement, together with our front-of-house leadership and Marketing, effective and efficient GTM processes
• Ensure that pricing & packaging strategies are being developed as part of every GTM effort
• Stay informed on market trends, customer needs, and competitive landscape to identify new product opportunities and areas for innovation
• Ownership of operating expenses, including cost attributable to your product initiatives
• Partner management, either directly or in support of the market-specific Senior Product Managers
• Act as the primary point of contact for market-specific product matters with executives, ensuring transparency and alignment on product strategy and goals
• Ensure timely and effective communication of product progress, successes, and challenges to all levels of the organisation in accordance with our product operating model

• Master's degree in Business, Finance, Engineering, Computer Science, or a related field
• 7-10+ years of product management experience, with at least 3-5 years in a product leadership role
• Proven track record of defining and delivering successful SaaS products, ideally in the financial/accounting software industry
• Strong leadership, team management, and mentoring skills
• Excellent communication and interpersonal skills, with the ability to work effectively across different teams, levels and cultures
• Deep understanding of agile methodologies, product development lifecycles and product discovery methodologies
• Analytical and data-driven approach to decision-making, with experience in metrics-driven product management.
• Strong business acumen and the ability to work independently with business cases, budgets and forecasts
• Ability to work 3 days per week from either Gent, London or Gouda offices
• Ability and desire to travel frequently to each of our local market offices, to our HQ in Gent and to various company/industry events

Career progression & development

The Head of Product role is a senior position on the leadership track of career development. The role is positioned at the highest seniority level in the Product organisation, only superseded by the VP of Product role. Succession planning for the VP of Product role would include aspiring and seasoned candidates from the Head of Product role.