Head of Regional Marketing, International

The Role: How you'll make an impact at Personio

Bring your strategy. Create our story. Join Marketing at Personio to turn the curious into customers and win new markets for one of the most valuable tech companies in Europe. Our team of experienced, badass marketers strategise, collaborate, create, and iterate to generate demand. It's time to go big with Personio.

As Head of Regional Marketing, International you'll lead a team of talented field marketers to expand Personio's presence across Europe. Building upon our strong base in DACH markets, you'll focus on target international markets to build awareness drive and consideration for Personio with the HR community. You'll report to our VP, Campaigns & Regional Marketing and partner with marketing teams across Brand, Product & Performance marketing and more to build & execute innovative campaigns that generate sales accepted pipeline.

Role Requirements: What you need to succeed

• Bachelor's degree in marketing, communications, or a related field
• 8+ years of professional experience in Demand Generation, Growth Marketing or Regional Marketing ideally at early stage technology SaaS companies
• Experience in building integrated multitouch campaigns including instrumentation and measurements across the funnel with focus on organic & earned channels
• Successful track record of partnering with sales teams & sales leadership to jointly deliver strong results quarter after quarter
• Experience with core marketing automation and lead management tools, PLG is a plus
• Proficiency in analysing marketing performance metrics to optimize strategies.
• Exceptional organisational skills, balancing structure, and creativity
• Proven leadership and team management abilities, with a focus on developing high-performing teams.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package - reevaluated each year - that includes salary, benefits, and pre-IPO equity.
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!).
• Make an impact on the environment and society with 2 (fully paid) Impact Days - one for an individual project of your choice and one for a company-wide initiative.
• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares.
• Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework.
• Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more.
• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations.
• Engage in a high-impact working environment with flat hierarchies and short decision-making processes.

Role Responsibilities: What you'll do

• Market Understanding: Develop a deep understanding of each market including customer needs, competitive landscape & sales needs to inform your strategies and provide input to stakeholders across marketing, sales & product teams.
• Campaign Management:Design, execute, and optimize full funnel multi-touch marketing campaigns including content, community, events, webinars, email, trial & digital channels.
• Performance Measurement: Track and analyze key performance metrics for all regional marketing activities, develop regular reports and insights to share with stakeholders across highlights, opportunities for improvement, key learnings and recommendations.
• Budget Management: Develop and manage the international regional marketing budget and work with team and peers to ensure effective allocation of resources to maximize ROI and achieve business objectives.
• Team Leadership: Build & develop a wonderful team of field marketing professionals to foster a collaborative and high-performance culture, supporting professional growth and development.
• Sales Partnership: Partner closely with the business development, account managers and partnerships teams to align marketing activities with sales goals and ensure strong ongoing collaboration.