Head of Sales Strategy

Job Title: Head of Sales Strategy
Department: Commercial
Reports To: Chief Commercial Officer
Location: London or Manchester

ROLE OVERVIEW

The Head of Sales Strategy is a pivotal senior leader role within Channel 4, and part of the Commercial Senior Leadership Team.

The role has responsibility for leading the development and execution of client-centric strategies (agency and advertiser) that drive revenue growth and enhance market share.

It will have responsibility for the following areas:

• Advertiser and agency strategy
• 'Go To Market' (Our narrative, sales collateral and sales voice in the market)
• Creative and content solutions
• Commercial marketing
• Sales enablement (Enabling the sales team to do their job to the best of their ability. Focusing on the sales approach and competence/sales ability)
• Business Management

The role demands a deep understanding of the media landscape, strong commercial acumen, and exceptional leadership skills. It brings an exciting opportunity to play a key role in shaping the future of Channel 4's commercial success.

KEY RESPONSIBILITIES

• Develop, implement and embed a comprehensive client strategy that aligns with Channel 4's overall business objectives.
• Lead a team of client, creative and content solution strategists, commercial marketing and sales enablement professionals to deliver exceptional results.
• Lead the commercial business management team to support the delivery and continuous refinement of the Channel 4 sales plan.
• Support the ongoing proficiency, competence and GTM of the sales team.
• Build and maintain strong relationships with key partners.
• Identify and pursue scalable creative and content solution opportunities which drive advertiser growth and are heralded as industry best practice.
• Lead the team to develop and execute innovative commercial marketing campaigns that promote Channel 4's brand and content.
• Collaborate with internal stakeholders across commercial, content, and consumer marketing to ensure alignment and maximise results.
• Stay abreast of industry trends and developments to ensure Channel 4 remains at the forefront of the market.

ESSENTIAL SKILLS & EXPERIENCE

• Has a proven track record of success, and relevant experience, across client strategy, creative & content solutions, and commercial marketing within the media industry.
• Can demonstrate a progressive approach and know how in embedding, supporting and developing sales enablement across a commercial team.
• Has a deep understanding of the evolving media landscape with a particular expertise in TV and/or digital.
• Brings a strong commercial acumen and a proven ability to drive revenue growth.
• Has extensive experience of managing large teams of differing specialisms.
• Has a proven track record of exceptional leadership and team management skills.
• Brings excellent communication and interpersonal skills.
• Can evidence their proven ability as a strategic thinker with the ability to influence senior stakeholders.
• Has a passion for innovation and is able to drive continuous improvements through their teams.
• Is aligned with and committed to the C4 remit.

Salary: Competitive
Application questions to complete:

• Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)
• Please detail your experience of leading a Commercial Marketing team (250 words max)
• Please detail your experience of driving Sales Enablement (250 words max)
• Please detail some of the work you have led in relation to advertiser and agency strategy (250 words max)

Benefits:
There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance with NO EXCESS
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1's available each quarter
• Free OnHand (as featured on Dragon's Den) volunteering membership
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Buy/Sell

Applications Close Date: 21 Jan 2025
Equal Opportunities:
Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.