Head of SEO & Content

Head of SEO & Content - Up to £70,000 per annum - LONDON - Award Winning Agency

Yolk Recruitment are recruiting for a Head of SEO & Content to join our top client in London to manage a huge, growth function within their business. You will be leading both a UK and overseas team, bolstered by two Directors that will support you in the position.

Technical SEO Experience Required:

• Full technical audits with prioritised actions

• Keyword research & mapping

• Crawl optimisation

• SERP features optimisation

• Experience migrating a website

• Page speed optimisation

• Rank tracking

• Building SEO reports

• Schema mark-up (incl JSON-LD)

• Good working knowledge of crawling tools, including Screaming Frog or any cloud-based programs

• Knowledge of HTML, CSS, JS

• Experience working on off-site SEO campaigns

• Backlink auditing

• Link reclamation

Experience using:

• Screaming Frog

• GSC

• GA or Omniture

• Excel, PPT, Word, Google Sheets etc.

• Data Studio (or similar)

• Google Tag Manager

Content Skills & Experience

• Full understanding of the Content ideation process, production cycle, outreach/PR, assessment and asset lifecycle

• Experience of working with relevant teams including insights, design, development, copywriting and PR

• Experience working with clients and SEO teams to generate cohesive briefs and strategies for Content projects

• Experience of managing multiple workstreams to deliver performance-driving Content campaigns on time and on budget

• Experience with all relevant tools to assist with planning, execution and analysis of Content campaigns, including

• Project management tools (trello/monday/etc.)

• Media list creation & outreach tools

• KPI setting & tracking;

• Coverage tracking / Number of links

• Overall site visibility

• Specific rankings

• Traffic to the site or landing page

• Leads generation

Holidays:25 days, increasing with length of service, plus Christmas Eve and New Year's Eve off; plus an additional 10 days 'work from anywhere in the world'

Benefits:

• Free Breakfast

• Employee Assistance Programme

• Discounted wellbeing classes / membership

• Active company social life organised by a staff committee

• Team sports such as softball, netball, bowling

• Opportunity for involvement in CSR and charity initiatives

• Cycle, electric car and tech purchase savings

• Personal Development, including:

• Bi-Annual appraisals

• Company mentor scheme

• Training, including:supplier sessions (e.g. Google) and industry bodies (e.g. IAB)

• External trainers

• Opportunities to learn about other digital disciplines