Junior CRM Marketing Executive

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

This job is a fantastic opportunity for someone with a passion for customers and an interest in marketing and loyalty to get hands-on experience in a Customer Relationship Management (CRM) role and develop their skills. This position will be based on-site with one of our biggest clients.

What's the role?

We are looking for a proactive and detail-oriented Junior CRM Marketing Executive. In this role, you will assist the CRM Specialist in project managing customer communications, executing email and push notification marketing campaigns, and analysing customer data to improve retention and loyalty.

Working closely with the wider marketing team, you'll play a key role in delivering personalised, data-driven campaigns that drive customer satisfaction and business growth.

Accountabilities

• Assist in briefing, creating, and executing CRM campaigns across email, push notification, and other digital channels to the client's rewards member base.
• Segment and manage customer target audience for personalised marketing.
• Work with Brand and Comms to ensure messaging aligns with brand guidelines.
• Work with key stakeholders within the wider marketing team to fulfil cross-promotions with internal & external partners.
• Monitor performance against targets and work with our external agency to identify opportunities to continually improve the performance of loyalty content.
• Work with the Loyalty Operations Implementer to ensure good communication of programme mechanics and campaign details to Retailers / Dealers and Customer Service Centre.
• Stay updated on CRM best practices and emerging trends.

What we need from You

• 1+ years of experience in marketing or email campaign management experience (internships included).
• Essential to have excellent spoken and written English communication skills and attention to detail. Reading CRM copy and ensuring it is perfect is a big part of the role.
• Essential to have creative skills, to be able to translate customer insight into captivating concepts and communications.
• Strong analytical skills with the ability to interpret data.
• Able to liaise with multiple 3rd party agencies and internal stakeholders.
• Passionate about customer experience and able to overcome barriers to deliver a better experience.
• Eagerness to learn and grow within a fast-paced marketing environment.
• Knowledge of CRM tools and email marketing platforms preferable.
• Must be able to work from the London office 2 days a week.

Apply for this job

indicates a required field

First Name

Last Name

Email

Phone

Location (City)

Resume/CV

LinkedIn Profile

Website / Link to portfolio

How did you hear about us? Select

What is your preferred name?

What is your desired salary?

If applicable, what is your notice period?

Are you authorized to work in the country where this job is located? Select

Will you in the future require employer sponsorship to work where this job is located? Select

Demographic Questions (UK)

At VML, a WPP company, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued, and heard, and is treated with dignity and respect. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

We need your help and co-operation to enable us to do this, but filling in this form is voluntary. The information provided will be kept confidential and will be used for monitoring purposes.

How old are you? Select

What is your gender identity? Select

Do you identify as trans? Select

What is your ethnicity? Select

How would you describe your sexual orientation? Select

Do you consider yourself to have a long-term health condition, impairment or disability? Select

What is your religion? Select

By checking this box, I consent to VML collecting, storing, and processing my responses to the demographic data surveys above.