Lead Performance Marketing

Did you see one of our viral campaigns such as Maybe you have friends who (like 500,000 others) got married thanks to Muzz? Whatever brought you here, now's the perfect time to join a team that's on its way to becoming the first billion-dollar Muslim app.

We're 12 million members strong in 15 languages, but we're looking for a leader in performance marketing, with bonus abilities in ASO and SEO to take our digital strategy to the next level and get us to 100M.

Responsibilities

• This role is perfect for someone who's had 8+ years of performance marketing experience, especially in startup or fast-paced consumer settings.
• You have directly architected metric-led Paid and Performance Marketing strategies, with a core understanding of mobile app user acquisition.
• You have experience in SEO and ASO to lead and optimise strategies.
• We need a strategic leader who can deliver consistent and scalable results across marketing channels and tactics.
• You have proven leadership experience, with the ability to mentor, inspire and motivate senior team members, fostering a collaborative and high-performing environment.
• You have experience in working on international app products - We're growing rapidly in Europe, MENA and Asia!
• You're organised and structured, but this is a fast-paced startup - things change and we'll need to change with them.
• A data wizard. Someone with strong analytical skills and proficiency in Marketing Analytics tools, who collaborates with Data Science to influence key decisions.
• Someone who isn't obsessed about needless process - you've got to be agile!

Day to Day

• Promote a culture of rapid experimentation, creativity and staying ahead in growth innovation.
• Lead UA/SEO/ASO/Digital efforts across global markets/languages while managing and developing team members.
• Understand and analyze competitors to identify gaps and opportunities to drive Muzz's next growth phase.
• Collaborate closely with Data Science and Product leaders to oversee and forecast budgets as needed, identify growth opportunities, and improve growth analytics, insights, reporting, and dashboards.
• Improve tracking, measurement and reporting systems to ensure all departments understand the performance of our campaigns accurately, aligning BI and MA data.
• Stay updated with industry trends, best practices, and emerging technologies and identify opportunities for increased automation and efficiency.

You Must Have

• 8+ Years experience in performance marketing roles with a focus on mobile acquisition.
• Strong leadership skills with a track record of mentoring and developing team members in Performance Marketing/SEO/ASO.
• Deep understanding of tooling and strategy across the evolving marketing landscape for mobile apps.
• Experience with Mobile measurement partners (MMP), and recent developments in App measurement around ATT, SKAdNetwork Solutions, Modelled Conversions, Consent Mode, Opt-ins etc.
• Proven ability to manage 8 figure budgets.
• Strong experience in experiment design, prioritisation and planning.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced startup environment.
• Been the leader at a company through a high growth stage, adapting and evolving their performance marketing approach.
• Bonus: An understanding of Muslim culture and the Muslim scene - either lived or learned.
• Bonus: You can fluently speak and write Arabic, French, German, Dutch, Urdu or Turkish.

Why Join Muzz?

We're a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London. Join our fast growing team and work on an amazing product that's changing the world.

A Great Product

We're the leading app in this space with over 10 million members worldwide and counting!

A Diverse Team

We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!

Meaningful Equity

We're all working together to succeed and everyone on the team gets a slice of the pie.

We value curiosity and building something wacky (but useful!). Every quarter we organise into random teams and together we build, code, and prototype. Prizes and dinner complete the day!

International Travel

We fly the whole team to somewhere amazing twice a year to connect and have fun.

Mini golf, hikes, super competitive Catan nights - we've done it all. Maybe you'll be at the next social?

Generous Holiday / PTO

All full-time members get at least 33 days of holiday, regardless of where they live.

Our Hiring Process

We pride ourselves on making fast hiring decisions.

Step 1.

Interview (in person or remote).

Step 2. Step 3. Step 4. Step 5.

Receive an offer!

Apply Now

Fill in the form below attaching your CV and optionally a cover letter to apply and we will get back to you as soon as possible.