Marketing Executive - B2B Events, FT Live London

London

About Us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Role Overview

FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events, deliver delegate revenue and efficiently implement FT Live's marketing strategy.

Key Responsibilities

1. Campaign Planning & Execution:
   Assisting with outbound marketing campaigns across a range of channels, including but not limited to websites, email marketing, digital advertising, SEO optimisation, social and traditional media, influencers and PR.
2. Planning, coordinating and implementing effective 12-month marketing plans to ensure our products reach the right people at the right time.
3. Drafting and collaborating with the performance team to agree on social plans for pre-event, live event and post-event for each event's organic and paid social media plans.
4. Building and updating event microsites using the CMS.
5. Designing and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences and design is aligned with events' branding.

Event Delivery Support:
Handle virtual event delivery from a marketing perspective, including but not limited to: sending out engagement emails, setting up contingency site and supporting with social media coverage and attendee access.

Campaign Analysis & Reporting:
Using data analytics including GA4 to measure audience engagement and delegate acquisition and retention through digital channels and being responsive to successes and challenges.

Required Experience/ Skills:

1. 2 years of professional marketing experience preferably in events and or in a media organisation.
2. A flexible, adaptable and organised approach to working in a fast-paced environment.
3. An understanding of SEO and excellent copywriting skills.
4. Strong analytical skills and the proven track record to pay close attention to detail.
5. Proficiency with Google Doc, Sheets and Microsoft Office Excel.

What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, and subsidised gym memberships.

Accessibility
We are a disability confident employer and a Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.

Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. It is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

PLEASE NOTE THE CLOSING DATE FOR APPLICATIONS WILL BE 4TH APRIL 2025 AT 5PM BST.