Marketing Manager - Social and Content

Marketing Manager - Social and Content

Restaurant and hospitality

London, hybrid

Up to £55K

Salt has partnered with a renowned London restaurant chain celebrated for its exceptional, high-quality food offered at an accessible price point. The brand boasts a strong identity, with social media and content playing a pivotal role in enhancing and evolving its presence. We are seeking a passionate individual with deep knowledge of the food and restaurant industry, combined with a flair for creativity and a keen appreciation for brand identity.

The Role:

Social Media, Digital and Press

Owns content calendar across social, website and newsletters.

Builds and nurtures a network of content creators across the UK

Uses content creators to build a bank of imagery and video assets for social media.

Plans, schedules and posts content across all social media platforms including Instagram and TikTok.

Creates a highly engaged community on social media platforms and responds to all comments and questions.

Works with Digital Marketing Manager to produce paid content that supports events, openings and grows brand awareness.

Identifies key influencers to work with and ensures ROI on spend.

Produce regular newsletters that are region specific.

Manage PR agency, set objectives and monitor ROI.

Restaurant Openings and Events

Works with Head of Brand to plan new restaurant openings 3 months in advance.

Supports new openings with marketing collateral (menus, bespoke signage)

Takes responsibility for execution of new opening strategy, setting KPI's, working on social media, event, website (SEO Optimisation), and partnerships.

Reports on success of launch.

The Person:

Min 5 years in marketing including social media and content experience.

Passionate about food, hospitality and restaurant culture.

Excellent copywriting skills.

Proven ability to manage and grow social media channels.

Enjoys attending events and networking.

Highly organised with ability to work individually and part of a team.

*Rates depend on experience and client requirements