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Marketing Manager
Posted 2 days 7 hours ago by Vitality
Permanent
Full Time
Marketing & PR Jobs
London, United Kingdom
Job Description
About The RoleTeam - Adviser and Employer DistributionWorking Pattern - Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working! Top 3 skills needed for this role:
- Stakeholder & People management
- Strategic Marketing mindset
- B2B communications experience
- Create and execute Vitality's marketing inventory in line with our agreed marketing service agreements with our 28 service providers.
- Build and maintain close working relationships with our service provider account management team as well as key contacts within the service providers.
- Creating bespoke customer-facing marketing resources - required to plan, implement and report on the success of initiatives and deliver ROI from marketing activity through clear tracking, measurement, analysis and making recommendations for optimisation.
- You will contribute to the planning and management of our acquisition, engagement and retention marketing plans and campaigns for both channels, supporting the business strategy and KPIs.
- Work with our CRM team to develop a dedicated communications strategy to our existing network of financial advisers within the strategic partnerships distribution channel.
- Alongside our technical marketing and marketing compliance teams - reviewing marketing content from financial advisers, which makes any reference to Vitality and our offering and make sure it adheres to our brand/digital guidelines.
- You will help the business take new products and product enhancements to market, working with the Proposition team and Marketing Centres of Excellence to deliver a range of multi-media assets.
- You will work with the Technical Marketing and Product teams to produce adviser facing content that can be utilised across various channels.
- You will be responsible for ensuring marketing collateral is compliant.
- 4+ years of marketing experience, preferably within financial services
- University level education - ideally in Marketing or an equivalent qualification such as CIM/IDM
- Strong knowledge of Microsoft packages - Word, Excel, PowerPoint, SharePoint, Dynamics.
- Good ability to create, build and design compelling on-brand content and campaigns for clients and Vitality sales teams across a variety of marketing channels.
- Good knowledge of marketing best practice, concentrating on pre-sales marketing and B2B and B2C communications
- Analytical skills with the ability to collect and analyse data in order to optimise pre-sales marketing asset strategy across a variety of channels.
- Knowledge of email deployment; working knowledge of HTML is a plus
- Good ability to manage expectations and communicate issues and barriers
- Good presentation and writing skills with the ability to turn "the complex" into simple language
- Strong sense of quality control and attention to detail, with a good sense of ownership and accountability
- Bonus Schemes - A bonus that regularly rewards you for your performance
- A pension of up to 12%- We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance - With its own set of rewards and benefits
- Life Assurance - Four times annual salary
- Help you to be the healthiest you've ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how, where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try, fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
Vitality
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