Measurement Manager

Measurement Manager - Opendoor ABOUT WPP & OPENDOOR

At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor's values are built from Amazon's own 16 Leadership Principles , and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Measurement Manager. This is a Full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RESPONSIBILITIES

• Be involved in a variety of work, spanning:
• Liaising with key stakeholders throughout the measurement process (such as suppliers and internal teams at OpenDoor).
• Helping to analyse data sets and draw useful conclusions from the insight, presenting these conclusions most appropriately.
• Presenting insights back to clients and agency teams in a clear manner.

• Completing regular measurement audits of client's current capabilities and prioritising recommendations for future improvements to measurement set up based on effort vs return.
• Ensuring that measurement and effectiveness is a consideration at all stages of the planning process from strategy development through to activation.
• Working with activation teams to design tests/experiments to understand granular channel performance across multiple locales.
• Build an understanding of measurement tools and techniques available to understand performance.
• Work with the planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles.
• Supporting the teams in designing tests that allow us to robustly measure campaign uplifts.
• Develop an understanding of the drivers of performance beyond marketing levers to provide a broader view on the most effective approach to maximise client performance.

QUALIFICATIONS

• Utilises understanding of research and insight tools and methodologies (both quantitative and qualitative) to suggest approaches and draw conclusions.
• Serves as an expert on how tools and methods are applied to meet a client's or team's needs, and can recommend an approach.
• Knowledge of key measurement methodologies including marketing mix modelling, qual & quantitative research and digital attribution.
• An analytical mindset, identifying the story behind data and drawing useful conclusions that are presented back in our outputs in a clear and appropriate manner.

BONUS POINTS

• Be an active member of relevant industry bodies (e.g., Media Research Group), and attend their training and events where applicable, as well as attending other wider industry events.
• Apply a commercial mindset to research projects, including working to client budgets, identifying suppliers that are well placed to support projects commercially, and ensuring invoicing procedure is followed for timely and accurate payment.
• Being a key contact for clients and internal colleagues and building relationships with these people - going beyond being a data provider to a trusted advisor who can help answer the key client business questions.

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.