PPC Manager

PPC Manager - Permanent (Hybrid) - based in Lytham st annes

Salary up to £45k - Great opportunity to work for an exciting brand!

A great opportunity to work for a successful Retailer, joining their E-commerce team as an experienced PPC Manager

Reporting into Digital Marketing Manager, overseeing daily management and ongoing optimisation of paid search accounts.

Responsibilities

• Develop and execute PPC strategy for the business, ensuring the channel is delivering set revenue targets.
• Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
• Monitor and optimise paid search performance, maximising KPI's such as Impression Share, CTR and ROAS.
• Oversee campaigns across YouTube and Google Display.
• Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
• Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
• Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
• Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
• Work closely with the SEO agency to support a combined search strategy.
• Closely monitor competitor PPC activity and use auction insights to not only understand the market, but also to improve our position within it.

Skills Required:

• Must have extensive PPC experience within a Managerial role
• Experience of working in a similar PPC Manager role
• Preferably PPC experience within agency/retail sector
• Experience of managing enterprise-level budgets
• Profit-focused and KPI driven
• Incredibly organised and confident in a fast-paced environment
• Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre
• A passion for eCommerce and all things digital
• Google Ads certified - desirable
• Experience of managing digital marketing campaigns in the retail sector/agency environment
• Working on performance max campaigns, YouTube and Google Display.
• Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.
• Team management or mentored/trained executives

Company Benefits:

• Salary up to £45k - depending on experience
• Hybrid working - 2 days at home, 3 days onsite
• Hours flexible (9-5/8-4 - 39 hour week)
• BUPA Private healthcare
• Contributory Pension & Life Assurance
• Outstanding colleague discounts, which extend to your family & friends
• Wellbeing scheme

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