Product Marketing Manager

Job Title: Product Marketing Manager - German proficiency required

*No sponsorship available*

Job Description

We are seeking a dedicated and dynamic Product Marketing Manager to drive inbound product marketing and outbound go-to-market strategy for financial services programs. This is a unique opportunity to become an integral part of a global product marketing team, partnering cross-functionally with product, consumer insights, design, channel marketing, communications, customer service, and sales/market teams. The ideal candidate is an experienced product marketer who has developed product marketing strategies, including synthesising research into a targeted strategy, product-market fit, value propositions, messaging/positioning, and go-to-market plans. This role requires close partnership with UK/DE third-party entities, UK/DE sellers, and central teams, necessitating business-proficient written and verbal proficiency in English and German, and accommodation to Pacific Time and Central European Time.

Responsibilities

• Responsible for the product value proposition narrative and go-to-market strategy for seller capital within the financial services team.
• Influence product roadmaps by synthesising market, customer, and competitive insights, building audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
• Manage the go-to-market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement.
• Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels.
• Identify internal product-market fit tracking metrics; synthesise customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimisation/expansion.
• Build up the value proposition leveraging the voice of the customer to optimise product marketing messaging and advise on product recommendations.
• Define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or services.

Essential Skills

• 5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives.
• Strong track record of developing product and go-to-market strategies at financial services companies or in payments within E-commerce companies.
• Proven ability to drive innovation and execute projects with excellence.
• Success working collaboratively with cross-functional teams and excellent communication skills.
• Strong data analysis skills and experience with customer research techniques.

Additional Skills & Qualifications

• Product Marketing
• Data Analysis
• Financial Services
• E-commerce
• Payments
• Business-proficient written and verbal proficiency in English and German

Why Work Here?

Join a global product marketing team that values innovation, collaboration, and excellence. This role offers the opportunity to influence product roadmaps and develop key strategies that drive market success. You will work in a supportive environment that encourages professional growth and values the voice of the customer in shaping product narratives.

Work Environment

The work environment is dynamic and fast-paced, requiring collaboration across various time zones, including Pacific Time and Central European Time. You will engage with a variety of stakeholders and work with advanced marketing and communication tools. The role may involve remote work flexibility and requires adapting to different cultural contexts when interacting with UK/DE third-party entities and sellers.

Job Type & Location

This is a Contract position based out of London. It is a 12 Month Inside IR35 contract

Location

London, UK

Trading as TEKsystems. Allegis Group Limited, Bracknell, RG12 1RT, United Kingdom. No Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. TEKsystems is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at our website.

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