Senior Product Manager, CRM

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Site Name: UK - London - New Oxford Street
Posted Date: Dec

We are seeking an experienced Global Product Owner to lead our Veeva CRM. The new Veeva Vault CRM is an enterprise customer relationship management application for biopharma companies. It connects sales, marketing, medical, with a single customer database supporting the field execution. Vault CRM enables key capabilities such as customer profiling, content sharing and management, territory and account planning, sampling, and recording field engagement. The ideal candidate will take accountability for identifying opportunities for growth and innovation, ultimately driving a product vision, strategy, and corresponding roadmap for Veeva Vault CRM. They will lead product discovery by leveraging data, research, and market analysis, then liaising with stakeholders and working closely with cross-functional teams throughout the software development life cycle to ensure effective rollout of new features in markets all over the world. GSK's early adoption of Veeva Vault can help us accelerate and embed AI capabilities to empower the field roles. For example, a prompt-based GenAI assistant CRM Chat-Bot will enable a wide range of context-driven tasks while with Voice Control in CRM, field teams can look forward to hands-free operation of CRM via spoken commands. Be a pioneer of the industry as we reimagine a transformational value proposition for the sales rep of tomorrow.

Veeva Vault CRM is part of the field experience product portfolio, which will focus on bringing together data and technology capabilities to allow for the organization to become data-driven and insight-led in every decision to drive revenue and growth. This Senior Product Manager role plays a key role within the broader field experience team focusing on orchestrating better customer relationships whilst collaborating with other product teams to enhance the end-to-end experience of field teams.

In this role you will

• Manage the global Veeva CRM product backlog, prioritizing features and enhancements based on business value and strategic alignment
• Collaborate with stakeholders across markets to gather requirements and ensure the CRM system meets diverse regional needs
• Work closely with the development team to define user stories, acceptance criteria, and product specifications
• Serve as the primary point of contact for Veeva CRM related queries and issues from global markets
• Analyze CRM performance metrics and user feedback to identify areas for improvement
• Ensure compliance with industry regulations and GSK policies across all markets
• Facilitate communication between technical teams, business stakeholders, and end-users to deliver best in industry features whilst driving deep adoption amongst field teams
• Stay current with industry trends and emerging technologies in the pharmaceutical sales and marketing space

Why you?

Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree in Business, Computer Science, or related field; MBA preferred
• Significant experience in product management or similar role, preferably in the pharmaceutical industry
• In-depth knowledge of Veeva platforms, specifically the field teams planning workflows
• Experience working with global teams and managing cross-cultural communication
• Excellent project management and organizational skills
• Strong analytical and problem-solving abilities
• Exceptional communication and presentation skills
• Agile/Scrum certification (e.g., CSPO) preferred

Preferred Qualifications & Skills:

If you have the following characteristics, it would be a plus:

• Experience with data analytics and business intelligence tools
• Knowledge of machine learning and AI applications in pharmaceutical sales
• Familiarity with regulatory requirements in multiple pharmaceutical markets
• Experience with pharmaceutical sales

If you're passionate about driving innovation in pharmaceutical sales and have a track record of successful product management in a global context, we encourage you to apply for this exciting opportunity to lead our Global Veeva Vault CRM program at GSK.

Closing Date for Applications: Friday 17th January 2024 (COB)