Senior Product Manager, Gamification

This is an exciting opportunity to join a fast-paced and dynamic tech company. Picsart is the world's creative platform and social editing app with a huge 150+ million monthly active users and an install base of more than 1 billion.

Picsart is on a mission to empower the creator in everyone. We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics. This is a high-impact role, perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops. You'll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey.

By joining us, you will benefit from

• An honest, open culture that emphasises feedback and promotes professional and personal development.
• Working on a platform with 150M+ MAUs, spanning diverse creative communities.
• Hybrid work model - our team is distributed worldwide, from Armenia to the US, UK, Germany, Spain, and Romania.
• Wellbeing benefits - Including monthly well-being funds and flexible working arrangements.
• Growing opportunities - based on your preference you can grow in the company as a people manager or as an individual contributor.

You will

• Own and execute the gamification strategy, driving engagement, retention, and monetization through progression systems, rewards, leaderboards, and achievements.
• Leverage gaming principles to build features that encourage habit formation, user motivation, and social interactions.
• Work closely with Product Design, Engineering, and Data Science teams to develop and optimize gamified experiences that align with business objectives.
• Collaborate with company leadership for crafting and fine-tuning the gamification strategy that involves increasing DAU/WAU retention through engaging game mechanics.
• Collaborate with product teams across the company for the execution and delivery of gamification features.
• Analyze user behavior and A/B test features to maximize impact on key retention and monetization metrics.
• Partner with the Marketing and Community teams to design and implement gamified campaigns and challenges that drive user participation.
• Stay ahead of industry trends in gaming and gamification, bringing innovative ideas to Picsart's product roadmap.
• Communicate transparently with stakeholders, providing regular updates on gamification performance and key metrics ensuring alignment with overall business goals.
• Be actively involved and drive the daily execution processes.

About you

• 5+ years of experience as a Product Manager, with a strong focus on gamification, user engagement, or monetization.
• Strong entrepreneurial skills and experience working in a high-paced environment.
• Gaming industry experience (preferred), with expertise in game loops, reward structures, and user motivation frameworks.
• Proven ability to conceptualize, launch, and optimize gamification features that drive engagement and retention.
• Data-driven mindset, comfortable with A/B testing, cohort analysis, retention modeling, and revenue impact forecasting.
• Exceptional verbal and written communication skills, with the ability to influence and align cross-functional teams and drive execution.
• Ability to manage competing priorities in a fast-paced environment while balancing user experience with business growth.

What we seek and value most in our candidates

• If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you're our person!
• We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.

About Picsart

Picsart is the world's largest digital creation platform. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company's powerful photo and video editing and generative AI tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Used by consumers, marketers, content creators, and businesses, the app is available in 30 languages for free and as a subscription on iOS, Android, Windows devices, and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit for more information.

We work on providing the best global benefits and support to our employees

For you and your family.

To bring new perspectives.

To leverage expertise and drive innovation.

To encourage innovation and creativity.

To celebrate milestones together.

To create a stronger, more connected, and productive team.

60 days working from anywhere.

To prioritize employee well-being and boost productivity.

To accommodate work-life balance.

To reward long-term commitment.

To promote employee health, reduce stress and improve productivity.

To foster a results-driven culture.