Senior Product Marketing Manager

Your daily workout

Would you like to transform the fitness and health industry with us?

As a Senior Product Marketing Manager (m/f/d) you will help us to effectively address different target groups, develop impactful communication strategies, determine key messages for our products and coordinate the Go-to-Market of new features. This sounds exciting to you? If so, seize your opportunity and apply for the position of Senior Product Marketing Manager (m/f/d) in Munich in a role with a lot of creative freedom in product marketing.

• Customer Insight Gathering: You participate in gathering customer insights and extracts customer needs and thus make a valuable contribution to the product strategy and development. You are the owner of NPS campaigns and processes. You support the product team in getting clear ideas and validate innovation concepts.

• Define USP: You define the value proposition for new features with your colleagues from the product and marketing teams, clearly differentiating them from the competition.

• Competitive intelligence: Conduct detailed studies to follow market trends and best-practices.

• Go-to-market: You develop go-to-market strategies and execute them yourself for our main initiatives, from team training, creating the right material and campaigns, setting up appropriate processes & defining and monitoring KPIs.

• Product ambassador: Promote post-launch successes, ensure smooth liaison between the various teams along with product managers and assist Marketing teams in the creation of various content.

• Positioning and Messaging: You are responsible for marketing new features and solutions that meet the needs of specific customer segments (companies / partners / members). The full ecosystem is your playground, our products and portals, but also the app store and marketing website needs to be incorporated in your strategy.

• Build the job: As the first Senior Product Marketing Manager in the Wellpass Product team, you will need to define the process and standards for your role. You might align scope, knowledge and rituals with the EGYM Group Product Marketing team but will be autonomous in that role within the Wellpass Business Unit.

Your fitness level

• You already have at least 5 years of relevant professional experience in (B2B/B2C) product marketing for software products.

• You have strong analytical and communication skills, knowledge of identifying market needs, developing product go-to-market strategies and product updates.

• You have already worked with marketing, sales and product teams in the strategic and customer-oriented positioning of a product.

• You like to immerse yourself in topics and develop current market trends with innovative ideas.

• You have a hands-on mentality and enjoy taking end-to-end responsibility for projects in a fast moving environment and like to actively shape processes.

• You are a true team player (m/f/d) and interact successfully with colleagues in cross-functional teams.

• You speak English & German fluently, and speaking French is a plus.

Your training goal for your first 6 months

• You have successfully developed the go-to-market strategy for our biggest initiatives. You will be co-responsible for the adoption rate of these initiatives (alongside our cross-functional squads members).

• You brought your expertise and fresh ideas to the table, setting up the Product Marketing scope, processes and reputation in Wellpass teams, taking product marketing to a new level of excellence.

• You established a trustworthy and efficient relationship with the Product Team members.

The equipment we provide

• You will be part of the product team and report to the Director of Product.

• Enjoy the start-up flair of a well-established company with colleagues who simply "live and breathe" their job and mission.

• Benefit from a steep learning curve and grow with varied and challenging tasks.

• Benefit from flexible working hours, hybrid workplace model and 30 days of vacation per year.

• Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or alternatively use our in-house gym with all EGYM Smart Strength and Smart Flex machines for free.

• Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal.

• Stay active and use our leasing bike offer for your way to work or in your spare time.

• Profit from our employer subsidized pension.

Your warm up plan

• HR Meeting
• Meet Alex, our Product Director
• Case study at home
• Technical interview with Alex, Julian and a Product Manager
• Team fit with the team.

Contact Information Contact Person: Dolihane Feddag

Please upload your CV in English

Apply for this job About us Become part of EGYM!

EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.
EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.