Senior Product Marketing Manager

Coordinating patient care in the NHS involves many professionals, but outdated systems and siloed communication has made this a challenge for decades. As Senior Product Marketing Manager you'll have the opportunity to directly impact the core of Accurx's mission - to become the system-wide communication channel for the NHS and to in turn make patients healthier and healthcare staff happier.

Today, 98% of GP practices and 68% of NHS trusts use Accurx's software to communicate with each other and 60 million patients. But we're just getting started. We have ambitious plans and are looking for an experienced Senior Product Marketing Manager to strengthen our position in existing markets and expand into new areas, solving even more challenges across the healthcare system.

Reporting to the Head of Marketing, this is an exciting opportunity to shape and grow the Product Marketing function, while driving our go-to-market and product adoption strategies.

Your day to day tasks, should you choose to accept this mission

• Market and product understanding: You will develop a deep understanding of our markets, users, buyers, and products through qualitative and quantitative insights from research, competitive intelligence, product data, and user feedback.
• Positioning and messaging: Using your market and product understanding, you'll craft and guide others in developing powerful, persona-specific messaging and positioning for new and existing products. This will support broader go-to-market efforts, including marketing and sales enablement.
• Product marketing strategy and execution: You will own and execute Accurx's product marketing strategy, plan and lead successful product launches, and drive the adoption of existing products across all stages of the user journey. As Accurx scales, you'll have the opportunity to build and grow a high-performing product marketing team to support these initiatives.
• Cross-functional collaboration: You'll collaborate closely with the Product, GTM, and Data teams to streamline processes, prioritise product launches, and ensure effective communication with our user base. You'll translate technical features into clear, user- and customer-focused benefits.
• Performance and optimisation: You'll define KPIs to measure product marketing success, analyse performance data and establish processes to capture insights. Using these learnings, you'll refine strategies and report progress to key stakeholders to drive continuous improvement.
• Voice of the customer: You'll be a key advocate within the business, championing user needs and ensuring they are at the forefront of decision-making across product and marketing strategies.

"Joining Accurx has been an amazing experience - it is an exciting, supportive, and energising place to work. I am constantly learning and developing my skills here, and can feel great knowing our work has a positive impact on so many people." Zoe Brocket, Product Marketing Lead

• You're a well-rounded product marketer: you have proven experience in successfully delivering end-to-end product marketing campaigns, including product launches, adoption initiatives, cross-sell, and upsell strategies.
• You're customer-obsessed: you think both analytically and empathetically to understand the needs of different users. You question assumptions and are naturally curious, always asking "why?"
• You're a strong storyteller: you can tailor narratives and messaging to resonate with varied audiences. You excel at turning analysis, research, and user insights into compelling stories that excite users, patients, and commissioners alike.
• You're comfortable working with product teams: you are familiar with product management, first-principles thinking, and methodologies for developing effective product marketing strategies.
• You excel at building strong relationships: you thrive in cross-functional environments and quickly earn trust across teams. You will be the key expert in positioning our products effectively across the Commercial, Product, Data, Operations, and Senior Management team.
• You're a high performer: you connect to our high-performance principles.
• You're mission-driven: you care about positively impacting the lives of millions.
• You're always collaborating: you place team success over personal success and you enjoy working in an open, collaborative environment.
• You demonstrate responsible ownership: when you see something not working, you'll flag it and be part of the solution.
• You seek continuous improvement: you're always developing new skills and insights, while exploring ways to do things better.
• You're mindful of balance: you're conscious of your own health and that of others. You think carefully about how best to focus your efforts, knowing when to push yourself to reach a goal.

£65,000 - £90,000 + the value of £50,750 share options

Access to a flexible benefits provider with a given budget of £600 to spend on perks of your choice. Options include private health insurance, wellness providers and more.

We are office first, all accuFolk come to our office in Shoreditch at least 3 days per week, with the option to work remotely 2 days a week.

Allocated annual learning & development budget

Enhanced parental leave policy

Prayer, meditation and breastfeeding room

In house therapists available daily

Working abroad policy

We have our very own Chef! Free healthy breakfasts, snacks and lunches will be provided, with the occasional sweet treat!

And much more.