Senior Product Marketing Manager

Job title: Senior Product Marketing Manager

Location: London - hybrid (3 days per week onsite)

Duration: 14 months

Are you passionate about shaping the future of entertainment and redefining video advertising? Our client is looking for a Senior Product Marketing Manager to lead B2B marketing initiatives in the EU, helping to craft strategies that influence advertiser perceptions and drive sustained awareness. This is a dynamic, cross-functional role where you will collaborate with diverse teams and make data-driven decisions to deliver impactful results.

Key Responsibilities:

1. Develop messaging and marketing plans that resonate with B2B audiences and drive awareness across key markets.
2. Shape and execute strategies for positioning the product at industry-facing advertising events.
3. Build a roadmap of marketing activations in collaboration with internal teams.
4. Use insights from market research to refine marketing strategies and optimize product positioning.
5. Conduct competitive analysis to identify trends and opportunities for growth.
6. Create workflows and processes for developing marketing materials to support initiatives.
7. Collaborate with sales teams to develop enablement tools and drive revenue growth.
8. Analyze KPIs to measure campaign effectiveness and recommend optimizations.
9. Stay ahead of industry trends and emerging technologies.

Basic Qualifications:

1. Strong professional marketing experience.
2. Proficient in analyzing data and using metrics to drive decision-making.
3. Skilled in tools like Excel or Tableau (data manipulation, charts, pivot tables).
4. Proven experience in building and scaling cross-functional marketing campaigns.
5. Strong self-starter with the ability to thrive in dynamic environments.

Preferred Qualifications:

1. Experience working with external partners on marketing programs.
2. Strong communication skills, including presenting to leadership.
3. Knowledge of video advertising solutions is a plus.