Senior Product Marketing Manager, Vertical Solutions

Senior Product Marketing Manager, Vertical Solutions

London

Are you curious, excited by experimentation and always looking for a better way of doing things? Do you want to keep learning and developing whilst getting hands-on experience delivering for a FinTech scaleup in the embedded payments space? Do you want to have the opportunity to lead product marketing activities across an exciting and rapidly evolving eco-system of partners and customers?

If so, we would love to hear from you!

We are one of the fastest-growing payments businesses in the UK and Europe and are looking to hire ambitious, and value-adding talent. The Senior Product Marketing Manager, Business Payments is a new role within our Marketing team and will play a critical role in driving the success and evolution of our Business Payments proposition.

About Us

At Modulr, our vision is a world where all businesses are powered by embedded payments. Modulr enables thousands of businesses, from SMEs to Enterprise, across the UK and Europe to efficiently pay-in, collect and disburse funds instantly via a range of payment methods, accounts, and card products.

We've created an industry-leading platform with comprehensive online tools and API access, to meet the demands of daily business payments. We are connected to an expanding network of accounting and payroll platforms, including Sage, Xero, BrightPay and IRIS. Our payments expertise and extensive product capability also enables us to build tailored solutions to solve complex payment problems for hundreds of clients in a range of industries, including Travel, Merchant Payments, Lending, Wage Advance and Investment & Wealth.

We are deeply integrated into the payment eco-system. In the UK, we are direct participants of Faster Payments and Bacs, and hold settlement accounts at the Bank of England. Our payment network connectivity includes CHAPS, Open Banking, SEPA, SWIFT and account issuance in 11 currencies. We are principal issuing members of Visa and Mastercard across UK and Europe.

Our regulatory permissions and governance structure underpin our business. We are regulated and supervised as an Authorised Electronic Money Institution (AEMI) in the UK by the Financial Conduct Authority and in the Netherlands by De Nederlandsche Bank.

Modulr now has over 400 employees spread globally across offices in London, Edinburgh, Amsterdam and Mumbai.

Modulr values

• Building the extraordinary and going that extra mile
• Owning the opportunity, be passionate and proud of the time you invest
• Move at pace, reach your goals faster with us supporting you each step of the way
• Achieve it together, working as a team and being a Modulite

The Role

Modulr's Vertical Solutions proposition aggregates our range of products into solutions that solve specific problems in a range of industry verticals including Travel, Merchant Payments, Lending and Wage Advance. The Senior Product Marketing Manager, Vertical Solutions will be responsible for designing and executing the product marketing plan across our key industry verticals to a target market across the UK and Europe.

The Marketing team is a core part of Modulr and works cross-functionally with sales, product, ops and compliance functions to deliver on our go-to-market objectives. This role reports into the Marketing Director and as part of your remit, you will have the opportunity to lead a small team of direct reports and agency resources.

Key responsibilities

• Become an expert on businesses' challenges in Modulr's key verticals.
• Develop a deep understanding of the competitive landscape to help inform Modulr's positioning.
• Develop product messaging that differentiates Modulr's products in the market, creating targeted plans and campaigns for specific groups within our target verticals.
• Develop and execute comprehensive launch plans of new products and services, including:
• Target market messaging and value proposition.
• Coordinating extensively with product development teams on schedules and customer launch activity.
• Development and incorporation of digital only or physical events and conferences for promotion activity.
• Development of promotional campaigns and press releases in coordination with the broader marketing team / agencies.
• Work closely with marketing campaign executives to develop ideas, set out plans and execute comprehensive campaigns.
• Develop relationships with key clients and broader industry experts to help inform your approach.
• Working with internal teams, copywriters and external agencies, author and coordinate high quality content such as product demos and guides, case studies, videos, website & landing page copy, and blog posts.
• In coordination with the product management team, develop insight into customer use of current products, untapped opportunities, and buyer personas.
• Work with the marketing department to ensure consistency in promoting corporate identity.

About you

You will have a track-record of delivering results in a fast-moving business where complexity and ambiguity is the norm. Excellent stakeholder management and collaboration is essential to being successful in this role.

• A stellar track record in product marketing (including design and hands-on execution) driven by curiosity, experimentation and continuous enhancement.
• Preference for experience within the payments industry with a focus on B2B models. We will consider SaaS and B2B technology backgrounds with strong community building experience.
• Exceptional analytical skills and attention to detail.
• Excellent copywriting skills and strong creative flair with a proven portfolio.

What can Modulr offer you

You'll be part of a cross disciplinary team(s), with co-workers located in Edinburgh, London, Amsterdam and/or Mumbai. We are friendly and sociable, challenging but rewarding. We want you to push yourself and for us to support you in your future as we scale up and grow. Our culture and values put you first and are about investing in your future.

• Share Options Incentive Scheme
• Company Bonus - the more successful we are together, the more company bonus we offer
• Benefits pot - £1000 towards a variety of benefits for you to choose (including healthcare, dental etc), Perkbox (freebies and discounts!), plus access to season ticket loans
• 33 days holiday (including bank holidays) + your birthday off - choose which days you take off to relax and/or spend time with loved ones
• Learning Opportunities - on joining Modulr you will embark on our 3-day onboarding programme, called ModStart, to be equipped with the Modulr know-how and arm you with the tools you need to be successful from day 1! But, we don't want your learning to stop there so we will continue to provide you with the tools and capabilities through our learning channels, platforms and Buddy allocation to allow you to grow and develop in Modulr.
• Modulr All hands - join your colleagues for our company wide events throughout the year
• Great workspace - Modulr thrives on innovation which is best done through in-person collaboration. This approach enables us to work together closely, exchange ideas, and create innovative solutions that drive our success. We ask our team members to be based in the office 2 or more days a week. We have state-of-the-art offices located in all four locations - Amsterdam, Edinburgh, London and Mumbai.
• Bike to work scheme

ModInclusion

We believe that by seeing Modulr, and the world, from all sorts of angles, we can make life better for all. We want you to know that the things that make you, you - like your identity, age, ability, and background - are things that we will always celebrate and support with open arms. As such, we are keen to maximise the diversity of our workforce and actively encourage applications from anyone and everyone.

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