Store Manager - Central London

Boring? Expensive? Dull?Jimmy Fairlywas born, not with a want but a need to revolutionise the optical industry. Founded in 2010 by Antonin Chartier, a 23-year old psychology student with a passion for entrepreneurship. Chartier's concept was simple: quality glasses, fair prices and a positive social impact.

Over a decade later, little has changed. Now with over 100 stores across Europe and UK,Jimmy Fairlyis successfully bringing back great style and a smile to the optical world. Great style by dropping on-trend designs every 6 weeks, with a short-circuit manufacturing process that does not compromise on quality or our planet. A smile with a customer-centric approach, from the moment a customer enters a Jimmy store, to having their eyes tested by our expert optometrists and seeking help from our exceptional after-care team.

Better everyday!

Since day 1, we have partnered with Restoring Vision, the international charity committed to ending the global vision crisis. Find out more at and on

We are looking for new talents to be part of this amazing adventure. Are you ready to join a bouncy, cohesive and passionate team to challenge the status quo?

Own your future, Jimmy will invest in you!

• We'lldevelop you on all retail aspects
• We'll give you full optical training with our expert Optometrists
• We'll help you build your career development plan to grow your skills for your current role and prepare you for the next

Purpose of the role:

We are looking for someone who is self driven, attentive to details, reliable, full of energy, approachable with extensive knowledge of fashion and trends of the season and an expert leader in engaging and styling clients.

As a Store Manager, you are in charge of maximising store targets, retail excellence, ensuring your team is motivated in providing an optimal and personalised customer service while complying with Jimmy Fairly procedures and standards.

You will build a store environment that nurtures creativity and employees development.

The Role:

Every day is different at Jimmy Fairly, however your key responsibilities will include:

Customer experience

• It is essential for you to be a great brand ambassador and embrace the brand Selling Ceremony
• You will develop your team to provide an amazing in-store customer experience using the Optometrist's recommendations to build perfect product solutions for the customer
• Be able to build customer loyalty, understand customer relationship management

Commercial leadership

• Lead your team towards success through training & coaching in order to exceed the store objectives and KPIs
• You will monitor the store targets & KPIs, individual sales KPIs of your team members
• Monitor and record the shop floor activity and send regular updates to the Head of Retail
• Analyse the commercial aspects of your store and identify new methods to increase turnover & KPIs
• You are constantly present on the shop floor and fully available to look after customers needs
• Be able to communicate efficiently and effectively
• Be knowledgeable of the collection and the brand iconic pieces

Operations

• Fully proficient on operating till system, payments and fraudulent transactions
• Follow company policy and procedures
• Create rotas that meet local needs within JF rules and the availability of your team
• Adjust your staffing levels and the rota to match the pattern of turnover throughout the week / month / year
• Anticipate and manage staff holidays to ensure good shop floor cover and respecting the business calendar
• Fully proficient with all operational aspects and procedures, and proactive to learn new processes
• Manage the loss prevention procedure, perform regular inventories and communicate any discrepancies
• Pay attention to the security of the team and customers, by respecting health & safety guidelines
• Maintain a good completion of the administration tasks for the store (banking, cash handling, credit notes, exchanges and refunds)
• Report any discrepancies to your direct report
• Be exemplary in all stock management and control aspects and train your team on stock management
• Ensure all necessary tools and supplies are available

Commercial & Merchandising

• Manage deliveries, ensure replenishment is made and new collection is processed according to the JF guidelines
• Manage the VM guidelines implementation and train your team on all VM aspects & standards
• Know how to adapt the VM guides to the space and commercial/customer needs of your store
• Ensure the shop floor and the windows standards are impeccably maintained and always very commercial

Optics

• Working with the latest generation equipment: sales assistance and measurement on the Smart Mirror 4 application, simple and digital customer journey on iPad
• Delivering the technical tasks in the store by ensuring the safe supply of eyewear, such as ordering, verification, glasses collections & glasses adjustments

Human resources

• Train and develop the team with a development plan that emphasises their skills
• Identify the team members with growth potential and set up plans to develop their skills
• Coach and motivate your team by giving them skill targets to achieve
• Create a positive and inclusive work atmosphere, motivate and recognise achievements within the team
• Monitor the regular staff reviews and employee probations

Required knowledge, skills and qualities:

• Be eager to learn, develop yourself and others
• At least 1 years' experience as a Store Manager or leading a team
• Strong organisational, communication, customer service, and problem-solving skills
• High motivation & enthusiasm toward our brand
• Show passion about retail and interest in fashion and retail market trends
• Problem solver! Adapt to new situation, be proactive!
• Understand the business KPIs and how to develop them
• Positive and proactive attitude and knowledge of motivating a team
• Sense of the responsibilities and of the priorities of the store
• A previous experience in the optical industry would be ideal

What's on Offer?

• Very competitive bonus scheme
• Welcome pair of Jimmys on your first week
• Great employee discount
• Pension contribution
• Private healthcare
• Part travel expenses paid

Jimmy Fairly is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.