Tusker B2B Marketing Executive

• JOB TITLE: Senior B2B Marketing Executive 12 month FTC

• SALARY: £42,120 - £51,480 rising to £43,803 to £53,538 as 1/04/25

• LOCATION(S): Watford

• HOURS: Full-time

• WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Watford office.

About this Opportunity

This role sits within a wider marketing team that specializes in ensuring we deliver impactful brand messaging to our addressable UK market. Working with the marketing managers and director, this role will assist in B2B marketing strategy, planning, and execution. Identifying the best B2B multi-channel lead generation opportunities, managing the telemarketing function, and creating campaigns to build our B2B lead pipeline.

What you'll need

• Manage B2B campaigns online and offline from initial planning through to execution.

• Utilize customer/prospect feedback to shape and advise on marketing activities and messaging.

• Create marketing content to drive lead generation, analyzing campaign performance and identifying mailshot opportunities.

• Maintain Tusker's website, ensuring content is kept up to date and updating messaging as and when required.

• Become a CRM superuser, working to keep data up to date and using the system to plan events and activities.

• Management of B2B Social Media sites such as LinkedIn, including research of best practices, topical information, and advice. Copywriting and designing content for newsletters and mailshots.

• Provide monthly campaign reports to show activity performance with ideas for improvement.

• Management of telemarketing executives and new business opportunity database, ensuring data is fit for purpose.

• Parental cover for sales support and B2B events.

And any experience of these would be really useful

• Experience building and tracking campaigns.

• Ability to plan and organize own workload, with the strong attention to detail necessary to ensure campaigns are implemented thoroughly and competently.

• Experience organizing events and exhibitions to time and budget.

• Ability to work under pressure with a focus on priorities.

• Experience of lead generation activities.

• Strong communication and presentation skills with high attention to detail.

• Results-driven and constantly striving to achieve a better ROI.

• Proactive self-starter with the ability to work independently.

About working for us

Our focus is to ensure we're inclusive every day, building an organization that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture.

We were one of the first major organizations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it's why we especially welcome applications from under-represented groups. We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes

• A generous pension contribution of up to 15%.

• An annual performance-related bonus.

• Share schemes including free shares.

• Benefits you can adapt to your lifestyle, such as discounted shopping.

• 28 days' holiday, with bank holidays on top.

• A range of wellbeing initiatives and generous parental leave policies.

Ready to start growing with purpose?

Apply today.