UI/UX Research Lead

Noli is a Beauty Tech startup backed by L'Oréal Group, founded in 2024 to solve one of the biggest pain points in the beauty industry: helping users find the right beauty products for their needs. Based in London (Holborn), we're on an exciting growth journey in the online beauty space. At Noli, our vibrant culture drives everything we do - we're ambitious, curious, and deeply committed to empowering our team and our users. We put people first, embrace innovation, and foster a creative, inclusive environment where everyone thrives.

The role:

Noli is seeking a highly skilled and passionate UX/UI Researcher to join our growing team. In this role, you'll have a pivotal impact on shaping the user experience of our beauty-tech platform. Your insights will inform our design and product strategies, guiding Noli toward seamless and personalised user experiences. This role involves deep user research, data analysis, and the translation of findings into actionable recommendations that drive our personalised beauty recommendations, diagnostic tools, and broader platform functionality.

Key responsibilities:

• Develop and drive user research strategy: Define, design, and execute a research strategy that aligns with Noli's product vision and business objectives. Collaborate across product pods and future categories to maximise the impact of research efforts.
• Conduct comprehensive user research: Utilise both qualitative and quantitative methods (e.g., user interviews, usability testing, A/B testing, surveys, diary studies) to gain a nuanced understanding of user behaviours, needs, and pain points across all product areas.
• Analyse and synthesise insights: Distill complex research data into clear, actionable insights. Lead team-wide presentations and playbacks to ensure user perspectives are central to decision-making.
• Champion user-centered design principles: Ensure all product development decisions are informed by user research and data. Advocate for user needs throughout the product lifecycle, ensuring accessibility and inclusivity standards are embedded in every aspect of development.
• Collaborate cross-functionally: Partner with product managers, designers, engineers, and stakeholders across multiple pods (Beauty Engine, Personalisation, E-commerce) to share insights, inform design choices, and drive improvements.
• Contribute to future category expansion: Conduct exploratory research to guide the development of new categories and features. Create user personas and journey maps that provide foundational insights for category growth.
• Stay ahead of industry and research trends: Continuously monitor industry trends, competitor activities, and emerging research methodologies to ensure Noli's digital experiences remain innovative, data-driven, and aligned with cutting-edge beauty standards.

Requirements:

• Bachelor's degree in Human-Computer Interaction (HCI), Psychology, Design, or a related field.
• 3-5 years minimum of experience as a UX/UI Researcher or in a similar role.
• Proven experience designing and conducting a variety of user research methods (user interviews, usability testing, surveys, A/B testing).
• Strong analytical and problem-solving skills, with the ability to synthesise complex data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in using user research tools and software (e.g., Qualtrics, Miro, Figma).
• Experience working in an Agile environment (preferred).
• Passion for user-centered design and a strong understanding of UX principles.
• Experience in the beauty industry or a related field is a plus.

About our Noli culture:

At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive. Our values define us and shape the way we work together to transform the beauty industry.

• Founded for the People: We put our users at the centre of everything. We constantly learn from them, challenge biases, and adapt our products to meet their unique needs.
• Boundlessly Ambitious: We believe in limitless potential. Our team sets high expectations and pushes boundaries to achieve great things.
• Relentlessly Curious: The beauty industry is always evolving, and so are we. We embrace new technologies and stay connected to the latest trends to keep us ahead of the curve.
• Positively Glowing: We're passionate about inspiring each other and bringing light to the beauty world. Our energy is contagious, and it fuels our creativity.
• Empowered: We empower doers with radical ownership. We eliminate stagnation and encourage innovation by giving our team the freedom to experiment and create.
• Unique & United: We celebrate diversity in all its forms. We value different perspectives, foster mutual care, and strive to be better, together.

Join us at Noli and help us redefine the beauty experience!