Vice President, International + Mid-Market Field Marketing

Job Description

How You'll Make an Impact

Epsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon's Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.

• Work together win together: The Vice President (VP) will report to the Senior Vice President, Product Strategy and insights and will lead a team of 7 global marketing professionals. The VP will collaborate with International and US Mid-market leadership to support growing the business
• Innovate with purpose:
  • The VP will be responsible for standardizing how we establish, plan, forecast and measure that Return on Investment (ROI) from Field Marketing Initiatives
  • The VP will establish best practices for tracking Marketing Qualified Leads (MQLs) within Account Based Marketing (ABM) and Customer Relationship Management (CRM) platforms and tools

What You'll Achieve

• Develop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market
• Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide
• Ensure alignment and consistency in messaging and execution across regional teams
• Manage relationships with external partners, vendors, and agencies to support marketing efforts
• Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results
• Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment
• Stay abreast of industry trends and best practices in field marketing and lead generation to drive innovation and competitive advantage for Epsilon Mid-Market

Who You Are

• What you'll bring with you:
  • 10+ years of experience in field marketing, lead generation, or related roles
  • Proven success in executing global marketing programs and initiatives
  • Strong leadership and team management skills
  • Bachelor's degree in Marketing, Business, or related field preferred
• Why you might stand out from other talent:
  • MBA in related field
  • Experience with the Mid-Market segment
  • Ability to thrive in a fast-paced and dynamic environment
  • Excellent communication and collaboration abilities

Additional Information

Epsilon always puts people first. Everything we do is done as a team, with integrity and accountability. We focus on what works and what's right, not what's easy and accepted. When you're one of us, you run with the best. You're part of a company with industry-leading technology, with the opportunity to work on projects for some of the world's biggest brands. Our people have the talent, tools and passion to do epic things together-for our clients, for consumers and for our community.

Great People Deserve Great Benefits We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.

As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.

REF248009MCompany Description

When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Life at Epsilon:
• DE&I:
• CSR:

We've quadrupled our European business in the last three years, been acquired by Publicis Groupe for US$4.4 billion, and signed many of the world's well-known brands to our growing roster of European clients - who you'll be working with directly.

We are disrupting traditional marketing and advertising technology industries, combining the two by harnessing our wealth of consumer insight, online behaviours and data to deliver personalised advertising to more than 200 million individuals.

Our entire business focusses on giving our clients a way to truly measure the value we generate. In an industry that is often associated with false promises and ambiguity, we pride ourselves on honesty, transparency and accountability.