Visa: New Head of Marketing for Central Europe

Stefanie Heindel - Brand & Strategy Director Central Europe, Visa , Frankfurt a.M.

Stefanie Heindel will be Head of Marketing for Central Europe at Visa from October 2023. In this role, she is responsible for all marketing activities in Germany, Austria, Switzerland and the Netherlands. Among other things, Heindel is responsible for the ongoing development of the Visa brand in the four countries. She leads the development of effective marketing strategies and campaigns as well as the implementation of B2B programs.

Heindel had already served as Interim Head of Marketing for Central Europe since April 2023. In April last year, she joined Visa in Frankfurt as Brand & Strategy Director Central Europe. Prior to that, she spent 14 years at Procter & Gamble in brand management for various product categories in different functions. Stefanie Heindel holds a degree in Business Administration from the European School of Business Reutlingen and Dublin City University.