VP Sales and Marketing

VP Sales & Marketing

Modified Exterior Wood

Full Time

Remote

About Kebony

Kebony developed a unique wood modification technology, with manufacturing in Belgium and distribution of its high performance, beautiful and sustainable products for outdoor applications around the world (EU, US and Nordics are the main markets). Kebony is backed by world class investors.

About the role

Drive Kebony's global growth and brand positioning. In this pivotal role, you will lead and optimize our international sales efforts, enhance market expansion. You will work closely with the CEO, board, and cross-functional teams, you will develop and execute strategies that strengthen our market leadership. Your expertise in sales, marketing, and innovation will be essential in shaping Kebony's future and accelerating profitable growth.

What will be your impact: Key Responsibilities

Sales & Growth Leadership

• Drive operational improvements with a focus on profitable growth and market share expansion.
• Lead, motivate, and continuously develop the sales organization, fostering a strong customer-oriented and innovation-driven culture.
• Develop and execute a strategic sales plan, leveraging market research, sales analytics, and performance metrics to achieve both short- and long-term business goals.
• Optimize channel management and sales processes to ensure seamless execution and maximize revenue potential.
• Business development : develop large key accounts.

Strategic Positioning & Marketing

• Strengthen Kebony's brand positioning as a technology-driven ESG leader, differentiating it from traditional wood producers.
• Build and execute a global omni-channel marketing strategy, particularly focusing on Europe and the U.S.
• Capitalize on Kebony's sustainability credentials to reinforce its market differentiation and influence in the construction industry.
• Foster close collaboration between Product Management, and Operations to translate customer insights into new product development and business opportunities.
• Implement a structured approach to market intelligence, ensuring a deep understanding of customer needs, market trends, pricing strategies, and competitive landscapes.
• Lead the organization's PR and communication strategy, ensuring effective messaging and external representation through media, advertising, and strategic partnerships
• Represent Kebony in external industry forums, professional organizations, and customer engagements to enhance business visibility and credibility. Increase efficiency, transparency, and accountability to enhance Kebony's global sales performance.

What we are looking for: Experience, Qualifications & Skills

• Background in sales, marketing and distribution of construction materials, in particular wood (modified wood is a plus), and its most common (outdoor) applications.
• Has an affinity for architecture and aesthetics. Has the proven ability to sell a premium product and drive market adoption;
• Experience of operating in international, innovative manufacturing environments and able to be convincing in a conventional, conservative industry;
• Experience in negotiating with major distributors and scaling an existing network.
• A proven ability to take a product and create new possibilities, break open new markets and come up with alternative ideas for revenue growth. Has a broad commercial instinct in order to drive new business development;
• International experience.
• Fluent in English

What does Kebony offer?

• A top position in a dynamic international company that wants to disrupt existing business models in hardwood;
• The high impact of the position on the company's success by providing the company with the needed leadership to achieve the ambitious but realistic growth targets;
• The sustainable business model that creates a feeling of social responsibility among the employees and the stakeholders of the company. Making a positive impact every day.
• A competitive package including a long term incentive.