Channel Marketing Manager

About the Company

Our client is a global leader in workplace and smart home technology, creating automation and control solutions that transform how people live and work. They partner with a vast network of dealers and integrators to deliver exceptional experiences to end users.

About the Role

Our client is seeking a Channel Marketing Manager to join their Marketing Department. This is a key role in driving growth across the EMEA region, leading marketing initiatives for their diverse channel network, including dealers and key end-user segments such as Enterprise, Education, Government, Military, Residential, and Marine.

This role requires a motivated, proactive, and results-oriented marketer with strong project and relationship management skills. You will be responsible for executing marketing strategies that support partners, drive sales, and increase brand awareness.

Responsibilities

As a key driver of growth and market expansion, you will leverage your B2B channel marketing expertise to empower partners and drive measurable business impact. Your responsibilities will include:

• Marketing Project Leadership: Manage a variety of marketing projects from strategy to execution, ensuring impactful and effective results.
• Global Campaign Execution: Adapt and implement global marketing campaigns to align with regional needs across EMEA.
• Event Management Support: Contribute to major industry events, tradeshows, regional roadshows, and targeted incentive programs in collaboration with the events team.
• Liaison with Global HQ: Act as the primary contact between the EMEA marketing team and global HQ, ensuring strategic alignment and effective adoption of global content and initiatives.
• Co-Marketing & Partner Management: Oversee co-marketing initiatives and manage Marketing Development Funds (MDF) to maximize partner success and ROI.
• Dealer Network Support: Develop and execute marketing programs that enable dealers to effectively promote and sell solutions.
• Targeted Marketing for Key End-Users: Design campaigns for specific verticals, including Enterprise, Education, Government, Military, Residential, and Marine, to strengthen brand awareness and market penetration.
• Stakeholder Engagement: Build and maintain strong relationships with internal sales teams and external customers, fostering collaboration and shared success.

Ideal Candidate Profile

Our client is looking for a candidate with:

• Proven experience in a commercial marketing role, with a strong understanding of revenue-driven marketing strategies.
• Experience with indirect or through-partner marketing and a strong grasp of channel dynamics.
• Expertise in executing integrated marketing campaigns across various channels.
• Strong program and campaign management experience, demonstrating the ability to handle complex projects.
• Excellent stakeholder management and relationship-building skills.
• Fluency in English (required); additional European languages are a plus.
• The ability to work in a fast-paced, dynamic environment.
• A Bachelor's degree in Marketing or a related field.
• Willingness to travel within the EMEA region.

What's on Offer?

• A dynamic and collaborative work environment with opportunities for professional and personal growth.
• A full-time, varied role in an international company.
• Hybrid working model - with the flexibility to work from home two days a week after training.
• Access to development tools such as GoodHabitz and BloomUp for continuous learning.
• Competitive salary with additional benefits, including meal vouchers, extra-legal pension, hospitalization insurance, internet allowance, and a flexible benefits plan.
• Engaging company culture with team events, after-work gatherings, and wellness initiatives.