Community Marketing Specialist

Current brands - The Original Muck Boot Co, XTRATUF & Durango (with scope to extend to additional brands in the portfolio)

Responsibilities

• Own day-to-day oversight of brand social channels and monitor campaign goals
• Creation and management of social media content calendars for each of the Rocky Brands
• Development of the Rocky Brands portfolio social media presence internationally, working with the brand teams based in the USA.
• Working with distributor and agency partners to align content calendars with goals and objectives.

Content Creation

• Ideas and concepts for content (new product releases / events / social media trends)
• Working with design team / photographers / videographers to create assets for social (Adobe CC experience is a plus but not required)

Community Management

• Main point of contact for inbound international community related enquiries across social media platforms (e.g. Instagram DMs and Facebook messages)
• Responding to consumer queries via social media platforms and working with relevant customer service teams where applicable

Collaborations

• Working with brand ambassadors, brand partners and retailers to create collaborative content
• Working with influencers (in partnership with PR agencies) for paid collaborations and seeding product
• Collaborate from cross functional teams to help maintain a unified marketing effort between Marketing, Sales, Ecommerce, and agency partners
• Sourcing and identifying prospect brand opportunities

Reporting & Analytics

• Monthly social media reports for each brand
• Analyzing campaigns, creating and presenting campaign reports as required

Photoshoots

• Attending and assisting on seasonal photoshoots, as well as creating 'behind the scenes' and social content

Paid Media

• Where applicable, working with media agencies to provide content (previous experience running paid ads is beneficial but not required)

Events

• Attending brand and distributor events (where required) to create content (predominately UK events, occasional international events)

About You

• Passion and understanding of outdoor / footwear industry and trends
• Flexible self-starter able to juggle multiple projects at a time
• 2-4 years social media experience, with a focus on community management, social media campaigns and content creation
• Strong knowledge and confident use of social media platforms (Instagram, Facebook, Pinterest & LinkedIn), digital landscape and trends
• Willingness to travel to events (weekend and overseas travel occasionally required)
• Excellent communication, written and presentation skills, ability to communicate at all levels
• Confident use of social media advertising platforms (e.g. Ads Manager) is a plus
• Experience with Adobe CC (photo and video editing, graphic design) is a plus

What you will get from Rocky Brands

• A discretionary bonus scheme, based on company performance
• A pension scheme with Scottish Widows
• 25 days holiday per year, plus up to 8 UK bank holidays
• Product discounts for personal and gift use