Product Growth Marketing Manager

Job Title: Product Growth Marketing Manager
Location: London, Central St Giles (3 days onsite)
Rate: £48.08 per hour
Duration: 7 months PAYE

Responsibilities
Under the direction of the Manager, the role will involve:

1. Media Planning & Strategy
   • Serve as the primary client contact for managing large-scale, complex media planning.
   • Partner with global Media teams to ensure scalable strategies.
   • Lead multiple media agencies, prioritizing workflow and elevating agency performance.
   • Collaborate across teams to ensure high-quality content and campaigns that align with brand and voice.
2. Marketing Strategy & Implementation
   • Develop and implement marketing strategies to drive business results across social, on-network, and off-network media channels.
   • Lead the creation, execution, and analysis of social media content, social selling programs, and employee leadership activation.
   • Develop and implement marketing communication strategies to enhance media and public amplification.
   • Design and execute internal and external promotional plans in collaboration with growth, content, and design teams.
3. Analytics & Performance Tracking
   • Identify marketing opportunities by analyzing data and developing audience insights.
   • Track and report on campaign ROI using CRM or project management tools.
   • Work closely with the sales team to maximize campaign impact.
4. Inclusion & Leadership
   • Champion equitable and inclusive behaviors across all systems, ensuring a collaborative and supportive work environment.
   • Serve as a diversity change agent, advocating for inclusive processes and cultural shifts.
   • Provide thought leadership and develop industry standards for advertising and strategic marketing initiatives.
   • Foster an environment of psychological safety where diverse perspectives thrive.
5. Project & Vendor Management
   • Manage relationships with vendors and venues, including contract negotiations, AV planning, and event logistics.
   • Collaborate with senior leadership to develop project strategies aligned with business objectives.
   • Spearhead new virtual and physical experiences in partnership with marketing teams.

Skills, Experience & Education

1. Communication Skills - Strong ability to communicate effectively across various audiences and formats.
2. Consumer Behavior - Understanding of key audience needs and behavioral trends.
3. Creativity - Ability to bring a vision to life and provide constructive creative feedback.
4. Data Analysis & Synthesis - Ability to analyze data, generate solutions, and evaluate outcomes to enhance marketing strategies.
5. Growth Strategy - Knowledge of strategies to increase market share while balancing short-term earnings with long-term growth.
6. Influencer Marketing - Expertise in engaging influential figures to expand brand exposure.
7. Media & Placement Strategy - Strong understanding of media strategy and content distribution across various channels.
8. Negotiation Skills - Ability to lead favorable deals, resolve challenges, and determine when to walk away from non-viable agreements.
9. Project Management - Strong organizational skills to prioritize tasks effectively and recognize when additional support is needed.
10. Search Engine Optimization (SEO) - Ability to optimize web pages and content for discoverability and improved search rankings.
11. Social Media Strategy - Understanding of community engagement, brand promotion, and digital networking.