Digital Marketing Executive

An exciting opportunity has arisen for an experienced Digital Marketing Executive to join Barchester's marketing team in London. This role is responsible for implementing the digital communications element of our marketing strategy, ensuring the online presence of our portfolio of 260 care homes and hospitals is accurate and in line with Barchester's premium branding.

Main duties of the job

As the Digital Marketing Executive, you will work closely with the Digital Marketing Manager, as well as the digital team, to promote consistent messaging across all channels. Your responsibilities will include:

1. Daily copy writing and content editing of the Barchester website.
2. Improving organic search engine rankings to support enquiry generation.
3. Liaising with the web development agency.
4. Ensuring content on referral websites are up to date and accurate for all of our 260 care homes and hospitals.
5. Providing training to operational colleagues on uploading content to their home's web page.
6. Managing brand led filming requirements with an external agency.
7. Effectively managing the photography budget.
8. Liaising with operational colleagues and external agencies to arrange on-site videos, virtual tours and home specific photography.
9. Attending and contributing to weekly meetings with digital agencies.
10. Regularly reviewing competitor digital activity.

About us

Barchester Healthcare is a leading provider of care homes and hospitals in the UK. They are dedicated to ensuring that their team are respected and their contribution valued, offering supportive and empowering work environments with opportunities for progression.

Minimum Requirements

NEED TO HAVE:

• Educated to A Level (or equivalent).
• At least 24 months experience in a digital marketing position.
• Experience of Google Analytics.
• Excellent written and verbal communication skills.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.