Head of Events Marketing

Company Outline

Job Role: Head of Events Marketing

Location: Hybrid - London

Salary: £60,000-£70,000 + 20% Bonus

Contract Type: Permanent, Full Time

What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Additional Holiday Purchase, Health Cash Plan, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers, and Access to Wellbeing Resources!

Why do we want you?

We are seeking an experienced and dynamic Head of Events Marketing to join the Wilmington Events team, part of Wilmington plc.

You will play a pivotal role in shaping our events marketing strategy, managing a small but high-performing team, and driving the success of our portfolio of conferences, awards, and webinars across the globe.

If you have extensive experience in events marketing, proven leadership capabilities, and a passion for creating impactful, bespoke campaigns, this could be your next exciting challenge.

Job purpose, tasks and responsibilities

As our Head of Events Marketing, you will develop bespoke event brands to set us apart from the competition and deliver multi-channel campaigns that create impact. You'll have the opportunity to establish events marketing best practice and deliver process improvement, helping us to find efficiencies and optimise results.

You'll be responsible for:

• Developing and managing tactical marketing activities to exceed revenue targets, KPIs, and performance benchmarks across our events and marketing solutions business.
• Leading the planning, execution, and optimisation of multi-channel marketing campaigns for a portfolio of global events.
• Managing the events marketing team, currently consisting of a Marketing Manager/Senior Marketing Executive and a Marketing Executive, inspiring and coaching them to deliver high performance.
• Managing marketing budgets for each event, ensuring cost-efficiency and flagging any potential overspend to senior management.
• Creating bespoke event brands and strategies that set us apart from competitors, aligning with our three-year growth plan.
• Building and maintaining strong relationships with internal stakeholders, suppliers, and external partners.
• Establishing best practices across marketing channels, including social media, media partnerships, advertising, and data management.
• Analysing marketing activity and attendee acquisition to provide actionable insights and recommendations.
• Overseeing all on-site marketing deliverables, such as branding, social media, photography, and videography.
• Supporting the overall growth strategy of Wilmington Events by launching new event formats, exploring new geographies, and contributing to business development plans.
• Reporting key KPIs and campaign performance to senior leadership, ensuring alignment with business objectives.

What's the Best Thing About This Role?

The opportunity to shape and grow a nascent events business within a supportive and ambitious organisation.

You'll work on high-profile events around the world, bringing creative strategies to life while building a strong, collaborative team.

What's the Most Challenging Thing About This Role?

Managing the complexity of global events and balancing diverse stakeholder needs will require resilience, adaptability, and strategic problem-solving skills.

You'll also need to stay ahead in a competitive market, constantly innovating and optimising marketing practices.

Essential and desirable capabilities

To be successful in this role, you must have:

• Proven line management experience, with a focus on team development.
• Extensive experience in B2B events marketing, covering both conferences and awards.
• Strong skills in planning and executing multi-channel campaigns that drive attendee acquisition and revenue growth.
• Advanced knowledge of marketing tools and platforms, including CRM systems like Salesforce.
• A creative and analytical mindset, with the ability to work autonomously and collaboratively.
• Exceptional stakeholder management skills, with the ability to build trust and credibility across the business.

To be successful in this role, it would be great if you have:

• Experience in the Governance, Risk, and Compliance (GRC) sector.
• A background in global event management.

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The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Please note that this role may remain advertised until an offer of employment has been made.