Head of Marketing London

We are building the global standard benchmark for AI maturity in business.

Our mission is to accelerate the adoption of AI in banking by creating the most complete, unbiased and transparent public benchmark of corporate AI capability. Our inaugural product launch, the Evident AI Index, was covered by the New York Times and many other outlets.

We are index experts. Our Co-Founders Alexandra Mousavizadeh and Annabel Ayles have more than 30 years of experience building complex indices that drive positive change in the world.

We are building a cutting edge research team that uses the latest techniques in machine learning to build faster and better data collection and analysis tools.

We are backed by some of the world's leading tech investors, including the backers of Revolut and the tech commentator Scott Galloway, and have built a network of advisors that includes the Global AI Lead at AWS, Mastercard's President of Cyber & Intelligence, Ocado's former CTO, the former CCO of the Alan Turing Institute, the Chair of the UK Government AI Council and the former Head of the UK Government Office for AI.

If you are interested in advancing your career at a fast-growing, innovative and impact-driven company, you can read about Our Values and Our Commitment to Responsible AI here.

The Role

We are looking for a highly organised and motivated Head of Marketing to take ownership of our marketing and growth strategies. The ideal candidate has a growth mindset, and has experience of working in a fast-growing B2B start-up, and is excited about our mission to drive global transparency around AI.

Key Responsibilities

1. You'll improve and own our website, and optimise for lead generation.
2. Head up our company-wide social media strategy, including driving engagement through our co-founders accounts.
3. Take ownership of our thought leadership newsletter, The Brief:
1. Increase outreach and new subscribers.
2. Work closely with our senior editor to ensure all editions are optimised for subscriber growth and deliverability.
3. Optimise The Brief for lead generation.
4. You'll take ownership of our paid marketing strategy, as well as SEO and SEM.
5. Work closely with our events team to maximise ROI from Evident events.
6. Design, build and manage nurture funnels in our CRM, Hubspot.
7. Proactively engage other businesses to build brand partnerships to expand Evident's reach.
8. Manage junior members of the marketing team as we grow.
9. Manage our third party PR agency.
10. Build our communications strategy for new product launches and act as a primary point of contact for journalists and client communications teams.

Core Skills

1. Highly experienced as a marketing operator, ideally with management experience.
2. You've led the creation of marketing strategies, and seen them through to implementation.
3. You've worked in B2B environments, ideally in tech start-ups, consulting, or information services.
4. You're not afraid to roll up your sleeve and get stuck into writing social media posts, dealing with suppliers, and other tasks required to implement our strategy.
5. You have a growth marketing mindset - applying data to influence decisions, can play a part in analysing the customer lifecycle from awareness to acquisition through to retention.
6. Excellent written and verbal communication: the ability to communicate concisely and effectively with stakeholders, internally and externally.
7. Highly organised, able to handle multiple projects in parallel.
8. Proactive: you take ownership without being asked.
9. Comfortable rolling up your sleeves and getting into whatever needs doing most, whether that's writing social media posts or dealing with suppliers.
10. High emotional intelligence: can work with anyone, from creative to engineering.

Nice to have

1. Experience managing a newsletter with 000's of subscribers.
2. Experience with Hubspot and Wagtail CMS.
3. You've managed events, both in-person and virtual.
4. You have a passion for AI and/or the financial services.

If you do not fulfil all requirements in the job description, we encourage you to submit your application nonetheless.

Benefits

1. Share options: we offer all employees share options over a 4 year vesting period.
2. Holidays: 28 days of holiday + public bank holidays.
3. Flexible working: 3-4 days per week in our Central London office, 1-2 days remote.
4. Pension.
5. Private health insurance.

Our commitments to diversity and inclusion

Evident is committed to encouraging equality, diversity and inclusion among our workforce, and eliminating all forms of discrimination. Our aim is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best.

During our recruitment process, you will not be discriminated against for any of the following reasons: race (including colour, nationality, ethnic and national origin), age, disability, gender reassignment, being married or in a civil partnership, being pregnant or on maternity leave, religion or belief, sex or sexual orientation. If you need us to make certain changes (known as reasonable adjustments) to make sure you are not disadvantaged during the recruitment process, you should contact us as soon as possible.

We strive to create a working environment free of bullying, harassment, victimisation and discrimination, promote dignity and respect for all, and value and recognise individual differences and the contributions of all staff.