Marketing Executive (b2b digital marketing)

The BD Consultancy is a small, friendly agency in Bristol specialising in marketing and business development services for professional services firms. We are looking for a dynamic and creative Marketing Executive (with a strong focus on digital) to join our team and drive our clients' marketing efforts to the next level.

In this role, you will have the opportunity to work with some of the world's leading firms, across a wide range of our b2b clients. Being in a smaller business means that your ideas can be heard and implemented more quickly, and you'll make a real difference.

Our business is based on people - not only do our clients say they choose to work with us because of our personable style and culture, and we are committed to having a positive work/life balance with a flexible approach. Our great benefits package and holiday allowance to support that, but don't just take our word for it - see our 5 reviews on Glassdoor.

As a Marketing Executive, you will play a pivotal role in developing and implementing marketing strategies for our clients (who are primarily in the professional services sector). You'll work closely with the rest of the team to create compelling campaigns that align with our clients' objectives, with a focus on digital marketing. The role offers flexibility and is best suited to bright, driven individuals with a keen attention to detail and who are eager to make a significant impact within a small team.

• Digital Marketing Strategy & Implementation:
• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, social media, email marketing, and content marketing for multiple clients - and internally for The BD Consultancy.
• Collaborate with the wider team to align marketing strategies with clients' business goals and objectives.
• Create and manage engaging content for clients' websites, blogs, and social media platforms to attract and engage their target audience.
• Client Service & Support:
• Build professional and trusting relationships with clients, providing intelligent and creative marketing services.
• Manage clients' social media profiles and presence, predominantly on LinkedIn but also X, Facebook, Instagram and other relevant channels.
• Monitor and respond to online reviews and feedback for clients, ensuring effective management of their online reputation.
• Update clients' websites using a range of content management systems (CMS), including WordPress.
• Analysis, Reporting & Optimisation:
• Analyse and report on the performance of digital marketing campaigns.
• Conduct market research to identify trends and insights, adjusting marketing strategies accordingly.
• Manage and update data using the company (and client's) CRM system to ensure accuracy and efficiency.
• Team & Project Support:
• Help produce visually appealing and effective marketing materials for clients.
• Create engaging copy and support team initiatives by offering creative suggestions for campaign improvement and progression.
• Handle multiple client projects simultaneously, ensuring timely delivery, communication and high client satisfaction. Monitor various channels for tasks and updates (e.g., Teams, Slack).
• Keep up to date with the latest digital marketing tools and trends.
• Supporting internal marketing efforts, including podcast production and regular email communications.
• Ensure client sign off and communication is effectively managed at all times.

Qualifications:

• Bachelor's degree ideally in Marketing or Business.
• At least 2 years of experience in marketing.

Skills & Experience:

• Proven experience in a junior marketing role with a track record of successful campaigns for multiple clients.
• Strong knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in marketing analytics tools and platforms, such as Google Analytics, Google Ads, and social media analytics.
• Demonstrable experience using Microsoft applications (including Word, PowerPoint and Excel).
• Excellent written and verbal communication skills, with strong B2B copywriting abilities.
• Ability to work independently, manage multiple projects, and take initiative. Confidence to speak with clients and suppliers in a professional and appropriate manner (in person and on email).
• A strong work ethic and excellent attention to detail and organisations skills.

Preferred Skills:

• Experience with graphic design tools (e.g. Canva), HTML/CSS, and website content management systems (CMS) such as WordPress or Umbraco.
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce, Zoho) or research tools (e.g., Apollo, FAME)
• Familiarity with Account-Based Marketing (ABM) strategies and tactics for targeting specific high-value accounts.

Additional Skills:

• Experience managing B2B social media channels (LinkedIn / Sales Navigator) for lead generation.
• Expertise in data analysis, reporting, and using insights to continuously improve marketing strategies.
• Ability to develop thought leadership content such as white papers, case studies, and industry reports.

Work Environment:

• Based in a sustainable, modern, and friendly serviced office in Bristol city centre with wheelchair accessibility. Serviced offices with great break out spaces, social events etc.
• Flexibility in work location, with an emphasis on 2-3 days per week in the office to maximise collaboration and team integration.

Rewards and Benefits:

• Competitive benefits package, including Company Pension, Health Cash Plan, and access to wellbeing resources.
• 28 - 31 days of holiday - increases +1 day with each year employed (plus Bank Holidays).
• Profit-related bonus (dependent on company performance) and twice-yearly bonus.
• Share options available after 24 months.
• A dynamic and collaborative environment with a supportive team that values creativity and innovation.

Potential Career Moves:

• Promotion to Senior Marketing Executive with further career progression opportunities