Marketing Lead - IO Lung

Marketing Lead - IO Lung

Location: London

Salary: Competitive Salary & Benefits

Advert Closing Date: 20th January 2025

Do you have expertise in, and a passion for, developing and leading brand strategies? Join us at AstraZeneca as we continue leadership in the area of IO Lung. As the Marketing Lead, you will be at the forefront of developing brand strategies for several indications, driving product adoption and delivering positive outcomes. You will collaborate with internal partners and key Lung customer groups, ensuring alignment with regional and global plans. This role offers an exciting opportunity to deliver agreed sales targets and customer value within defined resources.

Accountabilities:

• Development of the brand strategy across our IO Lung portfolio and implementation of the tactical plan for new indication launches as well as managing established products.
• External strategy and commercial interaction with key customer groups within the particular therapeutic areas.
• Collaboration with key internal collaborators from Market Access, Medical, Sales, Diagnostics, and Senior Management.
• Delivery of sales and customer value within defined resources.
• Accountability for all marketing team results including tactical plan and support to local account-based working ensuring compliance with all AZ Governance Frameworks and the ABPI Code of Practice.
• Oversight of budget planning and management for the brand teams within the therapy area franchise.
• Development of forecasts for the brands in conjunction with the Franchise Heads and cross-functional team.

Essential Skills/Experience:

• Degree qualified.
• Strong marketing leadership with a successful track record of growing market share and launching new products and brands.
• Creative marketing capabilities with thorough commercial business sense.
• Demonstrated experience in lung cancer, including knowledge of local and international thought leaders.
• Experience of working within cross-functional business units and managing multiple external and internal senior stakeholders.
• Proven success in Oncology Marketing leadership across several brands or therapy areas.
• In-depth understanding of Account Planning and Customer Engagement programmes and processes.
• In-depth understanding of local healthcare system pricing and reimbursement.
• Excellent communication and partnership leadership skills.

Desirable Skills/Experience:

• MBA.
• Sales management experience.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace, and challenge perceptions. We work, on average, a minimum of three days per week from the office while respecting individual flexibility.

Why AstraZeneca?

At AstraZeneca's Oncology Business Unit, we are driven by our ambition to be world leaders in Oncology.

We have a game-changing pipeline with countless new indications and targets. Since our renewed focus on building our Oncology function, we have had great success with 7 new Oncology medicines since 2013. We are ranked at the top of the invention scale with the "best pipeline" by 'IDEA Pharma'. We aim to deliver 6 new molecular entities by 2025, confident that we can change the practice of medicine and redefine cancer treatment.

At AstraZeneca UK, we are committed to delivering against three missions:

• Accelerating the position of the UK as a global centre of excellence in life sciences.
• Redefining healthcare through fast and equitable access to the most effective medicines and high-quality care.
• Delivering sustainable leadership that prioritises healthy people, society, and planet.

Our head office in Pancras Square offers us the strongest possible platform to transform the lives of patients, as the country's leading biopharmaceutical company. It brings AstraZeneca UK closer to our customers, partners, and collaborators in the UK's healthcare environment.

Are you ready to join a team that's making a real impact on patients' lives? Apply now and let's reimagine medicine together!

AZUK