Senior Comms Manager, Brand & Portfolio- FTC

Senior Comms Manager, Brand & Portfolio- FTC

Job Description

Come help shape the future of the LEGO Group's storytelling

We are looking for an experienced communications expert to join us on a fixed-term contract and play a key role in shaping how we communicate about our business, our values, and our brands - with children as our role models!

This position will play a leading role in shaping communications for the New Business elements of the LEGO Group's portfolio, helping take the brand into new, strategically-important areas including entertainment, tech-led products, gaming and more.

This opportunity is a 12-month fixed-term contract, ideally with an early 2025 start.

There is no relocation assistance provided for this opportunity.

Core Responsibilities:

1. Design, develop and implement strategic global communication plans and campaigns to support our portfolio.
2. Collaborate with a broad network of partners across the business to deliver critical campaigns across the Owned, Earned, Shared & Paid (OESP) marketing mix - setting global direction and working closely with an extensive community of PR colleagues in international markets.
3. Play a leading role in helping bring the LEGO Group's brand and mission to new audiences and spaces, helping future-proof the brand in the years ahead.
4. Work closely with colleagues in the Corporate Brand Communications team to help develop juniors, and support senior members of the team deliver against critical communications workstreams in key passions areas for our audiences, including gaming, entertainment and launching new IPs.
5. Grow relations with media in key markets to help promote our products and campaigns, proactively seeking opportunities to further our work through external communications.
6. Using critical thinking to help track campaign performance via media monitoring and a range of measurement tools, including using data and analytics to inform future campaign planning and elevating our work.

Play your part in our team succeeding

You will be a key member of a high-performing, fast-paced communications team who are passionate about delivering exceptional quality work, innovating, learning, and caring for each other!

The role sits within the growing Brand & Portfolio Communications team with plenty of room to help craft our ambition and plans and increase the influence of Earned PR across the wider business.

Day-to-day you will be leading on shaping the strategic global communications plans across our New Business product portfolio working into a Director & Head of team, collaborating closely with internal partners across product development, marketing, our internal creative agency and working closely with a global PR community network.

Do you have what it takes?

The ideal candidate has experience at either an earned agency (PR, social, comms) or an in-house Corporate Communications/Consumer team.

You have worked with media relations in a constantly evolving media landscape and gained a detailed understanding of earned media channels and how to establish and build partner relationships.

Your superpowers will include:

1. An experienced and accomplished communicator with experience working for diverse, global companies.
2. Strong background creating and leading creative external communications campaigns and proving their effectiveness of reaching audiences and meeting strategic objectives.
3. Insight into the entertainment space, including the key brands, franchises and IPs across the worlds of Gaming, Film & TV series.
4. Very strong organizational capabilities to navigate leading a variety of projects and key campaigns simultaneously with a keen attention to detail.
5. Strong project management and execution skills and ability to drive with high attention to quality and detail.
6. A passion for working with earned/brand communications and storytelling, brand protection, and a constant drive to elevate the impact of Earned within a major global business and broad marketing spectrum.
7. The ability to network and navigate in a large global organization.
8. Strong problem-solving skills and a positive attitude to navigate challenges and hurdles in Earned workstreams.
9. An understanding of the role Earned social can play alongside PR - with general experience of how influencers and social channels can support campaigns.
10. Outstanding written and verbal communication skills in English.
11. Preferred experience with event management.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.